VERSUS Scores Best April Ever
April 27, 2010 Leave a comment
NEW YORK, N.Y. (April 27, 2010)-VERSUS, the fastest growing sports cable network in the country, is averaging a .6 HH rating and 552,000 viewers for its 12 days of Conference Quarterfinal round coverage-through Sunday, April 25. The HH rating and average viewership is up 50 percent and 25, respectively, compared to the same time period of last year’s postseason (.4 HH rating and 442,000 viewers). Additionally, the network is also seeing viewership increases across all key male demos over last year: Men 18-34 (up 5%), Men 18-49 (up 10%) and Men 25-54 (up 23%). Due to the momentum of NHL Stanley Cup Playoffs, VERSUS garnered its most-watched April in primetime in network history.
VERSUS’ Conference Quarterfinal round coverage continues tonight at 8:30 p.m. ET with Hockey Central followed by Game 7 in the Detroit Red Wings/Phoenix Coyotes series at 9 p.m. ET. The network’s first-round coverage culminates tomorrow with Game 7 between the Washington Capitals/Montreal Canadiens at 7 p.m. ET.
VERSUS, the fastest growing sports cable network in the country, prides itself on super-serving passionate sports fans across all platforms (VERSUS.com, VERSUS on Demand and VERSUS HD). Now in more than 75 million homes, the network is the cable television home of the National Hockey League (NHL), IZOD IndyCar Series, Tour de France, World Extreme Cagefighting (WEC) and Professional Bull Riders (PBR). VERSUS also airs NASCAR, NBA, UFC, college football and college basketball programming. The network is home to the best outdoor programming on television and airs original programs not available anywhere else, including The Daily Line, Sports Soup and Sports Jobs with Junior Seau. VERSUS, a wholly owned company of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is distributed via cable systems and satellite operators throughout the United States.
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