NEW YORK, N.Y. (May 29, 2009)-VERSUS, the exclusive cable television home of the National Hockey League (NHL), will air exclusive coverage of Games 3 and 4 of the Stanley Cup Final on Tuesday, June 2, and Thursday, June 4, when the Eastern Conference Champion Pittsburgh Penguins host the Western Conference Champion Detroit Red Wings in the highly anticipated re-match of last year’s Final. VERSUS’ coverage will begin at 7:30 p.m. ET both nights with special presentations of the network’s studio show “Hockey Central,” live from Mellon Arena. Both Stanley Cup Final games will be produced and shown in HD where available.
The network’s coverage of the 2009 Conference Final round averaged a 1.5 HH rating, making it the highest-rated third round on cable since 1998. VERSUS, which aired seven exclusive games in the series, posted significant increases in HH ratings (up 25%, 1.5 vs. 1.2), average viewership (up 30%, 1,724,641 vs. 1,321,868) and viewership among key male demos, Men 18-49 (up 19%) and Men 25-54 (up 39%) as compared to last year’s Conference Finals. The third-round growth comes on the heels of VERSUS airing the highest-rated Conference Semifinals on cable since 1997 and seeing 32-percent viewership growth in that round, 22-percent viewership growth in the Conference Quarterfinals and a 21-percent increase in viewership during the regular season.
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