November 28, 2011
by Stephen M. Lepore
The NHL and NBC put a lot of marketing muscle behind the first-ever Thanksgiving Showdown, between promotion on Sunday Night Football, and a pretty decent commercial behind it, but in the end the numbers were pretty much the same as what I’ve been posting on this website for years now.
The game between the Red Wings and Bruins – a shootout win for Detroit – drew a 1.0 overnight. It is believed that no NHL game has aired on network television this early in the season since at least the 1970’s, and perhaps not ever, so there’s nothing really to compare it to. A February 13th Boston-Detroit game from last year drew an 0.9, while only two non-special (Hockey Day/Winter Classic) NBC telecasts from last year were better. The NHL and NBC looked to start a tradition here, and I suppose you have to start somewhere. The NHL On NBC returns on January 2nd with the Rangers and Flyers in the Winter Classic.
NHL On NBC Overnights This Season
November 25 – Detroit vs. Boston: 1.0
NHL On NBC Overnights For 2010-11 Season
January 1 – Washington vs. Pittsburgh: 2.8
January 23 – Philadelphia vs. Chicago: 1.1
February 6 – Pittsburgh vs. Washington: 1.0
February 13 – Boston vs. Detroit: 0.9
February 20 – Regional Coverage*: 1.2
February 20 – Pittsburgh vs. Chicago*: 1.2
March 6 – Philadelphia vs. NY Rangers: 0.9
March 13 – Chicago vs. Washington: 0.9
March 20 – NY Rangers vs. Pittsburgh: 0.7
April 3 – NY Rangers vs. Philadelphia: 1.0
April 10 – Detroit vs. Chicago: 1.1
Season Average: 1.1
2011 Stanley Cup Playoff Overnights
Apr. 16 – Phoenix vs. Detroit, Game 2: 1.1
Apr. 17 – Washington vs. NY Rangers, Game 3: 1.3
Apr. 23 – NY Rangers vs. Washington, Game 5: 1.3
Apr. 24 – Philadelphia vs. Buffalo, Game 6: 1.6
Apr. 30 – Boston vs. Philadelphia, Game 1: 1.5
May 1 – Detroit vs. San Jose, Game 2: 1.6
May 21 – Boston vs. Tampa Bay, Game 4: 1.5
May 22 – Vancouver vs. San Jose, Game 4: 1.3
Average To Date: 1.4
NHL on NBC Overnights for 2009-10 Season
Jan. 1, Philadelphia vs. Boston*: 2.6
Jan. 17, Chicago vs. Detroit: 0.8
Jan. 24, Pittsburgh vs. Philadelphia: 1.3
Jan. 31, Detroit vs. Pittsburgh: 1.2
Feb. 7, Pittsburgh vs. Washington: 1.3
Mar. 7, Detroit vs. Chicago: 1.2
Mar. 14, Washington vs. Chicago: 1.0
Mar. 21, NY Rangers vs. Boston: 0.7
Apr. 4, Detroit vs. Philadelphia: 1.0
Apr. 11, Boston vs. Washington: 0.9
Season Average: 1.2
2010 Stanley Cup Playoff Overnights
Apr. 17 – Boston vs. Buffalo, Game 2: 1.2
Apr. 18 – Phoenix vs. Detroit, Game 3: 1.5
Apr. 24 – Nashville vs. Chicago, Game 5: 1.3
Apr. 25 – Phoenix vs. Detroit, Game 6: 1.3
May 1 – Philadelphia vs. Boston, Game 1: 1.6
May 2 – Montreal vs. Pittsburgh, Game 2: 1.6
May 16 – Chicago vs. San Jose, Game 1: 1.7
May 22 – Philadelphia vs. Montreal, Game 4: 1.6
May 23 – San Jose vs. Chicago, Game 4: 2.0
Playoff Average: 1.5
2009 Stanley Cup Playoff Overnights
Apr. 18 – NY Rangers vs. Washington, Game 2: 1.0
Apr. 19 – Pittsburgh vs. Philadelphia, Game 3: 1.7
Apr. 25 – Pittsburgh vs. Philadelphia, Game 6: 1.2
Apr. 26 – Washington vs. NY Rangers, Game 6: 1.0
May 2 – Pittsburgh vs. Washington, Game 1: 1.4
May 3 – Anaheim vs. Detroit, Game 2: 1.3
May 17 – Chicago vs. Detroit, Game 1: 2.0
May 24 – Detroit vs. Chicago, Game 4: 1.5
Playoff Average: 1.3
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