Your Announcers and Open Thread For Blackhawks-Wild

Chicago vs. Minnesota, 8:00 PM ET, VERSUS (HD)
Play by Play:
Dave Strader
Color: Daryl Reaugh
Inside the Glass: Brian Engblom

All of Puck the Media’s Stories From March 1, 2010

It was the biggest day in the website’s history. Here are the stories we posted that day, in case anyone else is doing retrospectives on the game.

So, Where Do We Go From Here?
The 17.6 Overnight
Grading the Coverage
The 27.6 Million, and the Local Ratings
16.6 Million in Canada


One Year After the Gold Medal Game, Has Hockey Made Tangible Progress?

This morning, more than 146,000 (mostly) young Americans are waking up and being told by their Facebook that they signed up for “National Hate Sidney Crosby Day.” I bet a lot of them will be kind of confused, and maybe trying to remember what that’s all about. They’ll rattle their brains for a couple of minutes, and then finally, it’ll dawn on them: “Oh, that friggin’ hockey game. Ugh, I remember that. That sucked, we should’ve won.” Then they’ll go back to stalking the people on their Facebook friends list they’ve never met and forget about it.

We’ve hit the one-year of the anniversary of what should be one of hockey’s all-time seminal moments. The United States-Canada Gold Medal Game was a thrilling, emotional, three-hour roller-coaster ride that captured the hearts of two nations. 27.6 million people watched the game in the United States on NBC (the most since 1980 for any hockey game), while an equally massive 16.6 million watched on CTV in the host nation, Canada (the most … well, ever).

The chants went up from hockey fans right then and there that perhaps this was hockey’s chance to crack the mainstream. Largely, however, the NHL failed to gain much by way of viewership that can be measured as of now. Teams that featured Olympians sold a few more tickets, but there has been no ratings bump. Perhaps it helped out come playoff time, when viewers tuned into VERSUS and NBC for the best ratings in almost a decade for a post-season. As for the regular season, however, we’re one year away, and ratings are barely going up, or even at worst with where they were last year.

Even on a grassroots level, it doesn’t appear to have brought more interest. ESPN’s John Buccigross is a hockey parent, and he doesn’t see much of a difference, as he told me via e-mail over the weekend, “I just don’t hear a lot of NHL talk around the rink . There are a few kids who know the players but they are rare so I wonder how the Olympics effect them.” He adds that it hasn’t given the league more of an impact on his own network’s SportsCenter, either, “Part of kids not talking hockey is that is we at Sportscenter don’t celebrate and cover NHL players outside of Crosby and Malkin. Kids get most of their sports from Sportscenter. Matt Duchene is the talent and excitement equivalent of John Wall of the Wizards yet America has no idea who Matt Duchene is because we don’t show Matt Duchene highlights.”

Part of the reason, that Buccigross suggested and I fully believe, is that NBC and the Olympics have such stringent highlight rules. “Because of all the highlight restrictions with Olympic video it’s challenging to have indelible Olympic images seared into our hard drives. When was the last time you saw Peter Forsberg’s postage stamp goal?” There will be no one-year anniversary replay of the Gold Medal Game on NHL Network, or VERSUS, or any of NBC’s conglomerate of networks. Even if it was a loss for the United States, it deserves to air somewhere just to remember what a wonderful game that was.

Another part of it could simply be that the Olympics do not have any tangible effect on hockey. A fact that Buccigross thinks keeps the league from being anything but bullish on continuing the players’ relationship with it, saying “Olympic hockey has very little real effect on the NHL. That is why Gary Bettman has not embraced it wholly-because I’m sure his owners don’t because it doesn’t help their bottom line. Do you ever watch a track and field event on TV that’s not the Olympic? No, you don’t. That’s how the non-believers (of hockey) approach hockey consumption – like we approach track and field consumption.”

Its a shame, but he’s right: clearly the Olympics were consumed like many of the sports were in Vancouver. The 8 million who tuned in on MSNBC to USA-Canada, the millions who kept tuning in to the afternoon weekday games on NBC as the US stormed to the Gold Medal Game, and then the nearly-30 million who tuned in to that US loss: many of them were hockey diehards, loving their sport’s time in the spotlight, the pride in their country the game brought to many. But it wasn’t to last, just like the boon after the Miracle on Ice didn’t.

In the end, maybe the Olympics aren’t what will turn casual sports fans to the NHL. Perhaps it’s another bygone tradition that has little relevance other than a two-week break from the doldrums of reality television and soap operas to celebrate country, and it has no real appeal to genuine sports fans. What if the only real effect is that a few more kids pick up the game as players?

Well, than that’s okay. Buccigross feels that there are other ways to win fans, and I agree with him when he says “There has never been a better time to be a hockey fan. I can listen to a game on sattelite radio in my car as it goes to a shootout, pull in my driveway and run inside my house and catch the shootout on the Center Ice Package before changing to NHL Network and watch the night’s highlights. I can check Twitter for any news before bed. I can wake up and check TSN and ESPN’s Stats and Notes. I can consume all day. If we can get kids to play hockey and then begin to consume hockey via all media then that will grow the game. We will have fans for life. That’s where the growth potential is – kids, the rink, and social media.”

But good lord, was it a fun couple of weeks. Hockey owned the American spotlight. It transcended sport, it transcended television. It became everything. Now, the goal is to slowly build so that the next time it comes around, it isn’t quite that big a surprise. So that maybe, even more people will see not only how great the game is, but maybe even recognize a few players. It’s a slow build, but a worthwhile one for our game. Handles the Trade Deadline

Find out who’s going where, no matter where you are.

CBC’S HOCKEY NIGHT IN CANADA: Trade Deadline Special provides Canadian hockey fans with comprehensive multi-platform coverage of the February 28th NHL Trade Deadline day.

Coverage airs live on, CBC specialty channel bold and HNIC Sirius Radio channels 97 & 127 starting at 9 a.m. ET. Online, coverage includes streaming to iPads and iPhones. Additionally, fans can track trades with the HOCKEY NIGHT IN CANADA Trade Log, get audience reaction and vote on the trades with Trade Polls, get the inside scoop with reporter blogs, plus analysis, stories, and video, all at

“The trade deadline is one of the pivotal moments of the hockey season,” said CBC’S HOCKEY NIGHT IN CANADA Executive Producer Trevor Pilling. “The deals that get done can changethe course of a season and that’s why we’re using the depth, reach andknowledge of our team to make sure fans across the country know exactlywhat’s happening with their favourite team.”

On-air coverage will be anchored from three key desks:

Main Trade Desk: HostJeff Marek and analysts P.J Stock, Bobby Holik and Kevin Weekes providecomprehensive trade analysis and reaction from players, managers andagents via phone and Skype throughout the day.

Player Desk: Hostedby Elliotte Friedman, former NHL players Glenn Healy, Mike Milbury andKelly Hrudey provide analysis, reaction and updates.

Chevrolet I-Desk: Hostedby Nabil Karim with Scott Morrison and Tim Wharnsby, this team has itsfinger on the pulse of the nation. Fan reaction, tweets and waiverwires will be the focus.

CBC’S HOCKEY NIGHT IN CANADA will have reporters covering the movement of each Canadian team alongwith live news conferences and interviews with NHL General Managers andfan reaction after the deadline has passed.

NHL’s Bevy of Platforms Will Be in Use on Deadline Day

NEW YORK (February 25, 2011) – The countdown is on to the NHL’s 2011 Trade Deadline and after a flurry of activity over the past two weeks, a number of players already have new NHL® addresses. As teams stock up for their push to the playoffs, NHL Network™, and NHL Radio™ will provide special programming throughout the day on Monday, Feb. 28, to report and analyze all of the deals that beat the 3:00 p.m. ET trade deadline.


On Monday, NHL Network will produce hours of original Trade Deadline programming across its U.S. and Canada Network. The puck will drop on 18 hours of live coverage on NHL Network beginning at 8 a.m. ET, with a simulcast of TSN’s TRADECENTRE ’11 broadcast for U.S. viewers. TSN host James Duthie leads TSN’s TRADECENTRE ’11 team of hockey analysts, insiders, former NHL players, coaches and general managers, reporters and correspondents – providing breaking news and instant analysis of each transaction.


The NHL’s daily signature radio show, NHL Live!, will be hosting a special four-hour Trade Show from noon – 4 p.m. ET. The show will be broadcast on Sirius XM radio, simulcast on NHL Network in Canada and streamed live on Hosts Don LaGreca, EJ Hradek and Rob Simpson will bring views up-to-speed on all the day’s trade action and will be speaking with players, Club management and insiders who can offer their breakdowns.


Beginning at 6 p.m., fans across North America will be offered unique access and information on NHL Network 2011 Trade Deadline Day Presented by Honda™, a two-hour show that will discuss and analyze all of the major transactions and how they impact the playoff races. OTF hosts David Amber and Brian Duff will be joined by a panel of analysts — Kevin Weekes, Jeremy Roenick, Craig Button, Mike Johnson — and NHL Insiders and TSN’s own Darren Dreger and Bob McKenzie for a breakdown of all the latest news.


NHL Network’s daily flagship show, On the Fly™ begins their special Trade Deadline coverage at 8 p.m. The show will run through the end of the Detroit at Los Angeles game including live intermission reports. This season, all in HD, NHL Network broadcasts over 75 live games in the U.S. and 35 in Canada featuring the best productions in the NHL with games throughout the regular season.


Also for NHL Network viewers in the United States, hourly update reports will begin at 9 a.m. and run through 2 p.m. from the NHL Live!™ radio studio in New York City. Further, NHL Network will provide hourly reports from the On The Fly team from 2 p.m. – 4p.m. from its studio in Toronto. will provide extensive coverage throughout the weekend and on trade day with reporting by top writers and correspondents on the scene where the action is taking place in various NHL markets. Fans can follow’s up-to-the-minute trade tracker by linking on’s video player already is loaded with in-depth stories and videos from the players traded in the past days and writers will have running commentary and an in-depth look at the impact of trades once the deadline has passed.


The Blackberry All-Access Show, the NHL’s daily video newscast, will have special Trade Deadline features and programming on Monday. John Giannone and Billy Jaffe will tell viewers who the buyers and sellers are while updating fans throughout the day with live reports.


Monday, February 28, 2011 – NHL Network Schedule


NHL Network U.S. (all times ET)

TradeCentre ‘11 (simulcast from TSN) 8 a.m. – 6 p.m.

NHL Network 2011 Trade Deadline Day Presented by Honda 6 p.m. – 8 p.m.

NHL On The Fly 8 p.m. – 10:30 p.m.

NHL Hockey: Detroit at Los Angeles 10:30 p.m.

NHL On The Fly following the game


NHL Network Canada (all times ET)

NHL Live! Noon – 4 p.m.

NHL Power Play 4 p.m. – 6 p.m.

NHL Network 2011 Trade Deadline Day Presented by Honda 6 p.m. – 8 p.m.

NHL On The Fly 8 p.m. – 10:30 p.m.

NHL Hockey: Detroit at Los Angeles 10:30 p.m.

NHL On The Fly following the game

VERSUS To Air UFC in 3D, Will the Stanley Cup Final Be Next?

From Sports Business Journal:

Versus plans to produce its March 3 UFC event in 3D, making it the first time a UFC match will be presented in that format. The telecast, which will be sponsored by Comcast Xfinity, will be shot from the KFC Yum! Center in Louisville at 9:00pm ET. The 3D telecast will have a completely different production crew and equipment from Versus’ regular HD production. Todd Harris and Kenny Florian will be the announcers on the 3D broadcast. Versus also plans to run several commercials on its HD telecast in a split-screen format alongside footage from the locker rooms and the fighters’ entrance to the Octagon.

VERSUS Continues to Top Itself In February With Caps-Pens

February continues to draw great viewership numbers to VERSUS for their NHL telecast, and a boost from the NHL’s most-hyped rivalry certainly delivered.

The Monday night telecast of Capitals-Penguins, the network’s only broadcast of the made-for-TV rivalry this season, drew 681,000 viewers despite the absence of many of the usual stars on the Penguins side, according to Sports Business Daily. That number marks the third most watched game for VERSUS this season, and more encouragingly, in their history broadcasting National Hockey League regular season games. It also marks the first time since at least the lockout that two consecutive NHL cable broadcasts have gone over 600,000+ viewers.

It’s the third time this month alone that VERSUS has drawn it’s third most watched game this season, and the second consecutive night after Montreal-Calgary drew 608,000 viewers the night before. Four of VERSUS 10 most-watched games in 2010-11 have come in February, more than any other month this season. The top three most-watched VERSUS telecasts are now Penguins games, with half the top 10 are comprised of Pittsburgh match-ups, more than any other team. This is the second entry in the top 10 for Washington.

Top 10 Most-Watched VERSUS Games Through 2/23/11

1. Pittsburgh vs. Philadelphia, 12/14/10 – 750,000 viewers
2. Philadelphia vs. Pittsburgh, 10/7/10 – 730,000 viewers
3. Washington vs. Pittsburgh, 2/21/11 – 681,000 viewers
4. Montreal vs. Calgary, 2/20/11 – 608,000 viewers
5. NY Rangers vs. Detroit, 2/7/11 – 534,000 viewers
6. Boston vs. Pittsburgh, 1/10/11 – 523,000 viewers
7. Pittsburgh vs. NY Rangers, 2/1/11 – 460,000 viewers
8. NY Rangers vs. Washington, 1/24/11 – 458,000 viewers
9. Buffalo vs. Boston, 12/7/10 – 438,000 viewers
10. Colorado vs. Detroit, 10/12/10 – 432,000 viewers
10. Chicago vs. Colorado, 10/7/10 – 430,000 viewers

NHL Does Well with Heritage Classic

NEW YORK (February 25, 2011) – The Tim Hortons NHL Heritage Classic™, one of the cornerstones of the NHL’s big event strategy, continued the League’s business momentum while driving substantial growth and fan engagement on North American television, via digital platforms such as, through social media platforms like Twitter, at retail outlets and at a sold-out McMahon Stadium in Calgary. The NHL Heritage Classic also set an NHL event record for both total sponsorship revenue and activation, surpassing the 2011 Bridgestone NHL Winter Classic®.


Other highlights included the event delivering the fourth-largest audience ever for an NHL game on VERSUS in the U.S. at that time and big audiences for CBC and RDS. The NHL Heritage Classic led to its best Sunday performance of the season and was the No. 1 trending topic on Twitter in Canada. Additionally, merchandise sales for the outdoor game were the third-largest in history for an NHL event.


“The Heritage Classic was a tremendous triumph for the NHL and it was gratifying to see our fans and the business community embrace the event so enthusiastically,” said NHL COO John Collins. “Our big event strategy is activating our fan base like never before, while helping the League achieve five straight years of revenue growth. Delivering our third successful major event in just 51 days is a great way to lead into the stretch run of the season and our ultimate event, the Stanley Cup Playoffs. ”



The CBC broadcast of the NHL Heritage Classic averaged 2.078 million viewers, up 7 percent over its season average of 1.936 million for HNIC early telecasts. Viewership for this year’s NHL Heritage Classic game on CBC peaked at 2.9 million viewers, while French language RDS peaked at 1.6 million viewers.



Capping off a full day of televised hockey with “Hockey Day in America” on NBC, the

NHL Heritage Classic on VERSUS Sunday night averaged 608,000 viewers, which at that time made it the fourth-most-watched regular-season game in the network’s history. The game, which peaked at more than 700,000 viewers between 7-7:15 p.m. ET, was the most-watched regular-season game between two Canadian teams on U.S. cable since NHL viewership became available by Nielsen in the 1993-94 season. The 608,000 viewers also marks a 95 percent increase from the 2010-11 NHL regular-season average on VERSUS (311,000 viewers).



1. 12/14/2010 Pittsburgh at Philadelphia 750,000

2. 10/7/2010 Philadelphia at Pittsburgh 730,000

3. 3/22/2010 Pittsburgh at Detroit 622,000

4. 2/20/2011 2011 NHL Heritage Classic: Montreal at Calgary 608,000



With regional doubleheaders and the national Game of the Week, Hockey Day in America on NBC recorded its highest overnight ratings of the season for indoor hockey coverage with a 1.2. This marks an 83 percent increase when compared to the same weekend in 2009 when the Washington Capitals hosted the Pittsburgh Penguins (NBC was airing the Olympics in 2010 during the same week).


NBC Sports’ coverage of the Penguins-Blackhawks, the second game of Hockey Day in America which went head-to-head with the Daytona 500, was watched by 1.9 million viewers, making it the most-watched non-Winter Classic NHL regular-season game in five years.



• The 2011 Tim Hortons NHL Heritage Classic™ drove this season’s top Sunday in terms of unique visitors and visits from Canada

• Web traffic was up significantly in Canada, the U.S. and internationally over a typical regular-season Sunday

• It was the top Sunday this season for international page views on



The substantial merchandise sales for the NHL Heritage Classic helped it rank third overall in sales for an NHL event. Sales also were 180 percent higher than the NHL Winter Classic in Buffalo and up 18 percent over the NHL Winter Classic in Chicago.


The top selling items were Jarome Iginla and Miikka Kiprusoff jerseys; the Reebok cold weather knit hat; and the official puck, event scarf, game programs and the Reebok hooded sweatshirt.



The NHL aggressively and creatively promoted the 2011 Tim Hortons NHL Heritage Classic™ as one of the League’s major tentpole events and corporate sponsors responded in a big way. Sponsor revenue and activation exceeded the recent NHL Winter Classic® becoming the highest revenue-generating event in NHL history.


Among the Canadian institutions partnering with the League for the event were Tim Hortons, Canadian Tire, BlackBerry and Scotiabank.



As an indication of the interest in the event in Canada, #HeritageClassic was the top organic trend on Twitter in Canada throughout the entire game and #HeritageClassic peaked at the No. 3 trending topic worldwide.



The success of the NHL Heritage Classic comes on the heels of the 2011 Bridgestone NHL Winter Classic®, which saw all sponsorship opportunities sold out and a 22 percent increase in viewership for the U.S. broadcast on NBC. The recent NHL All-Star Game was also a huge success for the League, earning significant increases in viewership in Canada and the United States, a 42 percent increase in sponsorship revenue over the last All-Star Game in the U.S., an all-time record for video starts on and the best retail performance for a U.S.-based All-Star Game in seven years.




“Sunday’s Heritage Classic proved that, until further notice, you can’t get enough of a good thing.” –


“As an event, it was a massive success.” – Calgary Sun


“If there was ever a compelling case for the NHL outdoor format to be expanded, it was made by yesterday’s Heritage Classic game in Calgary…for the 40,000 people on site, and probably the millions who watched in Canada, it was special enough. And that’s why we need more of them.” –


“The NHL ended its outdoor adventure for another year with a successful return to Canada.” — Reuters


“The idea to bring NHL games outdoors has been the best and most innovative idea a major sports league has had.” — NESN



Hawks-Caps Will Be the Game of the Week on March 13th

NEW YORK (February 24, 2011) –The Sunday, March 13, Chicago Blackhawks at Washington Capitals game has been flexed as NBC Sports’ “Game of the Week” and will be played at Verizon Center at 12:30 p.m. ET, the National Hockey League and NBC Sports announced today.


The only meeting between these marquee clubs this season, the ice will be filled with NHL All-Stars on both sides: Chicago Captain Jonathan Toews leads Patrick Kane, Duncan Keith, 2011 All-Star Game MVP Patrick Sharp and the rest of the Blackhawks (31-23-6) into Washington for the first time since Oct. 11, 2008, to face Alex Ovechkin, Mike Green and the Capitals (32-19-10).


In the only meeting of the teams last season, the Capitals erased a 3-0 deficit by scoring three third-period goals in the span of two minutes and 16 seconds, eventually winning on an overtime goal from Nicklas Backstrom. In that game, played in Chicago and televised by NBC Sports, Ovechkin received a game misconduct and a subsequent two-game suspension for a first-period hit on Blackhawks defenseman Brian Campbell.


As the NHL approaches the final quarter of the 2010-11 regular season, both the Blackhawks and Capitals need every point they can earn. Currently tied for 9th place in the Western Conference with 68 points, the defending Stanley Cup champion Blackhawks are two points out of a playoff spot. In what is shaping up to be a historic Western Conference playoff race, Chicago currently sits within two points of seven other clubs. Washington is fifth in the Eastern Conference, but only three points behind Tampa Bay for the Southeast Division lead and one of the top three seeds in the conference. The game against Chicago will be the final home game for the Caps before heading on a critical six-game road trip.




At least 13 days prior to the scheduled game, one game is selected for broadcast on NBC. All NBC games will be broadcast on Sundays and all games will be presented in HD. Games not flexed to NBC will be available to the teams’ regional carriers and remain at the originally announced start time. The Mar. 13 match-up was first announced on the Thursday, Feb. 24, edition of “NHL Hour With Commissioner Gary Bettman” on and SIRIUS XM Radio airing from 6-7 p.m. ET. All subsequent flexed games will be announced on NHL Hour with Commissioner Gary Bettman.


Upcoming 2011 NBC Game of the Week Regular-Season Flexible Schedule




Mar. 20 NY Rangers at Pittsburgh OR

New Jersey at Columbus TBD

Apr. 3 NY Rangers at Philadelphia OR

Minnesota at Detroit OR

Tampa Bay at Chicago TBD

Apr. 10 Boston at New Jersey OR

Pittsburgh at Atlanta OR

Detroit at Chicago OR

Dallas at Minnesota TBD


TSN Announces Epic Tradecentre Plans, Will Have 30 People On-Air on Deadline Day

Toronto, ON (February 24, 2011) – It’s one of the biggest days on the NHL calendar and TSN has it covered from every possible angle, as Canada’s Sports Leader delivers the country’s most comprehensive coverage of NHL Trade Deadline Day during its marquee, multi-platform event, TRADECENTRE ’11.


TSN’s 10-hour flagship show, TRADECENTRE ’11, airs live nationally on Monday, Feb. 28 beginning at 8 a.m. ET. TRADECENTRE ’11 also streams live in its entirety online at, on the TRADECENTRE app for iPad and iPhone, and on the TSN MOBILE app for BlackBerry.


Fans across the country can also experience TSN’s all-encompassing TRADECENTRE ’11 coverage wherever they are by:

• Visiting for the latest trade news, opinion and analysis

• Downloading the brand-new TRADECENTRE app for iPad or the popular TRADECENTRE app for iPhone

• Getting the TSN MOBILE apps for iPhone and BlackBerry

• Following TSN’s hockey experts and Insiders on Twitter or joining the discussion on the TSN Fan Page on Facebook


Leading up to TRADECENTRE ’11, fans can get primed for the NHL trade deadline with a special 90-minute episode of THAT’S HOCKEY 2NITE on Sunday, Feb. 27 at 11:30 p.m. ET on TSN, featuring host Steve Kouleas and analyst Matthew Barnaby teeing up the decisive day.


Last year, TRADECENTRE ’10 proved to be appointment viewing for Canadians, as TSN’s live 10-hour show attracted more viewers than all other Canadian sports networks’ trade deadline day coverage combined. Overall, more than 2.6 million hockey fans tuned in at some point to TRADECENTRE ’10.


TSN has brought comprehensive day-long coverage of NHL Trade Deadline Day to fans since 2000.


TRADECENTRE ’11 Broadcast Team

Host James Duthie leads TSN’s TRADECENTRE ’11 team of hockey analysts, Insiders, former NHL players, coaches and general managers, reporters and correspondents – providing breaking news and instant analysis of each transaction, along with interviews with players, coaches and GMs. TSN’s correspondents are with each Canadian team to file live reports and deliver instant reaction for each trade.


The TRADECENTRE ’11 broadcast team is as follows:

• Host: James Duthie

• Trade Breaker Desk: Bob McKenzie, Darren Dreger and Gord Miller

• Instant Analysis Panel: Pierre McGuire, Ray Ferraro and Craig MacTavish

• Deadline Panel: Gino Reda and Steve Kouleas with Matthew Barnaby, Mike Johnson, Michael Peca and Aaron Ward

• Players in Play: Darren Dutchyshen and Darren Pang

• TSN Capologist: Craig Button

• TSN Remote Contributor: Keith Jones

• TSN The Reporters Panel: Dave Hodge with Sports Illustrated’s Michael Farber, Toronto Sun’s Steve Simmons and Globe and Mail’s Eric Duhatschek

• TradeCentre Live Blogger: Jay Onrait

• TSN Correspondents: Farhan Lalji, Ryan Rishaug, Jermain Franklin, Cory Woron, Brent Wallace, John Lu, Sheri Forde and Katherine Dolan


Immediately following TRADECENTRE ’11 on TSN, host Rod Smith recaps the day’s events with reaction from around the NHL on SPORTSCENTRE at 6 p.m. ET, while host Gino Reda moves over to the THAT’S HOCKEY desk to provide additional analysis, reaction and player interviews at 7 p.m. ET.


TRADECENTRE ’11 on iPad and iPhone

Fans can keep tabs on all the latest breaking trade news using the TRADECENTRE app for iPhone and – new this year – for iPad. Along with live streaming of TRADECENTRE ’11, the TRADECENTRE app features a live trade tracker and up-to-the-minute trade news and alerts. Fans using the TRADECENTRE app on their iPad can also get access to on-demand video clips and a Tweetbox – enabling fans to follow TSN’s hockey experts and Insiders on Twitter without having to leave the app.



Canada’s industry-leading sports website is the definitive destination for breaking trade news on NHL Trade Deadline Day. In addition to live streaming of TRADECENTRE ’11, once again presents its real-time trade tracker with updates on all the trades as they happen and live streaming audio of TRADECENTRE ’11 for fans with no online video access.


TSN’s Jay Onrait returns to the website with his sixth-annual, 10-hour TRADECENTRE ’11 blog, as he provides his unique perspective on all the wheeling and dealing from the comfort of his couch beginning at 8 a.m. ET. Onrait also joins TRADECENTRE ’11 throughout the day via Skype. also features video interviews and analysis from TSN’s hockey experts and Insiders, plus interactive polls, YourCall message boards, and a Twitter feed featuring up-to-the-minute TRADECENTRE ’11 tweets from TSN personalities. Fans can join the conversation by using the #tsntradecentre hashtag on Twitter or by joining the TRADECENTRE ’11 Facebook chat.


Last year, recorded its fourth busiest day of all time with 12.8 million page views on NHL Trade Deadline Day – four times the website’s daily average. In total, registered 1.1 million unique visitors and 428,000 total video views with live streaming of TRADECENTRE ’10 accounting for more than 100,000 of those views.


To date, the top four busiest days in history have been on NHL Trade Deadline Day.