NHL On NBC’s Indoor Debut Even with Last Year in Overnight Ratings
January 20, 2009 Leave a comment
According to Sports Business Daily (Subscription Req.) The NHL On NBC’s regular “Game of the Week” timeslot debut was even with last year’s. The Rangers/Penguins game scored a 1.1/3 overnight, #2 in non-football programming that week (behind college hoops on ABC).
The matching game from last year, Rangers/Bruins on 1/18/08, also drew a 1.1. This likely means the final rating will drop below a 1.0. While it isn’t great considering the triumphant Winter Classic numbers, it’s a good sign that the NHL is staying on pace with it’s last NBC season. With Penguins/Red Wings, the previous highest-rated game of the regular season (before the Witner Classic), coming up on Feb. 8 with little competition, the NBC Game of the Week is bound to improve.
NBC’s Average Overnight Ratings for 2009 NHL Telecasts:
1/1/09 – Detroit vs. Chicago, 1:00 PM: 2.9/6*
1/18/09 – NY Rangers vs. Pittsburgh, 12:30 PM: 1.1/3
2009 Average Overnight Rating: 2.0/5
*1/1/09 Game played at Wrigley Field.
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