Okay Folks, It’s Seriously Time to Start Making Ovechkin “The Face”
January 25, 2009 1 Comment

Ovie Boy Tell 'Em
Editor’s Note: We’re Done For the Day After this, Unless Some Breaking News Should Pop Up. ASG Broadcast Review, Bettman “State of the League” Review and Much Much More is coming up tomorrow on Puck the Media. Thanks, as always for reading.
For the past couple of years, the NHL has published a book of photographs telling the story of the year in hockey. The proceeds go to charity, and you can buy the most recent one here. We’d bet our bottom dollar that the photo you see above is on the cover of next year’s book in some form. Gosh, what an evening.
Now, this wasn’t about “Ooooh, Ovechkin put on a crazy hat and glasses! And Malkin gave it to him!” No, no, it isn’t just that. It’s more a shock to the system. We’ve gotten it, for a while, Ovechkin is much more fun than your average hockey player. But it’s the way he keeps attempting to out-do himself that makes you think that it isn’t really a stunt, it’s just a 20-something guy having fun being the best athlete in the world.
We hope this All-Star Game is the time we’ll all realize that the reign of Sidney Crosby as the most-promoted player in the NHL ends. The myth of Sidney Crosby being the most recognizable face and name of the sport are a joke. You couldn’t get the casual fan to pick out Crosby’s face in a lineup of one. I’d put a huge wager that more people could identify Ovechkin if they gave him half the promo-time they give Sidney. So, it’s time for everyone to get over Sidney and let Alex be the ambassador for awhile.
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