NBC Press Release on Olympic Rights

LAUSANNE – June 7, 2011 – The International Olympic Committee (IOC) announced today that it awarded the U.S. media rights to the 2014, 2016, 2018 and 2020 Olympic Games to NBCUniversal for $4.38 billion.

 

Brian Roberts, Chairman & CEO Comcast, said: “We are honored to continue as the U.S. Olympic broadcaster for the remainder of this decade. The vision for our new Comcast-NBCUniversal was to create new platforms and technologies to distribute the very best content. Every two years the Olympic Games provides iconic content for us to deliver on all platforms. We are proud to continue the rich heritage and long association that NBC has had with the IOC and I personally want to thank President Jacques Rogge and Richard Carrion for their long-term trust.”

 

Steve Burke, CEO, NBCUniversal: “I’m extremely pleased we will be continuing as the IOC’s U.S. media partner. Broadcasting sports events is an important part of our business and the Olympics are obviously a significant part of the portfolio. We have a talented and experienced team in place with a legacy of outstanding Olympics coverage and we are all looking forward to London next year and to Sochi and Rio after that.”

 

Mark Lazarus, Chairman, NBC Sports Group: “It is a great thrill to know that NBC’s unsurpassed Olympic heritage and unprecedented partnership with the IOC will continue through 2020. The Olympics are a significant part of NBC and the IOC again recognized NBCUniversal’s unmatched ability to promote, market, program and produce the Olympic Games. London, Sochi, Rio and the 2018 and 2020 Games will benefit from our ability to galvanize all the resources of the newly-formed NBC Sports Group to bring the Games to more homes and more platforms than ever.”

 

The decision came after two days of meetings held at the IOC headquarters in Lausanne. Switzerland, during which ESPN, Fox and NBC each gave a presentation and submitted their proposals to the IOC. The negotiation process started earlier this year with preliminary discussions conducted with all interested parties. Each proposal was discussed by an IOC delegation chaired by President Rogge.

 

IOC President Jacques Rogge said: “We are delighted to have reached an agreement with our longstanding partner NBC. We received three excellent bids and would like to thank each broadcaster for their presentations. In the end we were most impressed with NBC, which not only has a track record for broadcasting the Games that speaks for itself, but also has a clear and innovative vision of where it wants to take the broadcast of the Games between now and 2020. We look forward to continuing to build on our already strong relationship beginning in London next year.”

 

NBC, America’s Olympic Network, has broadcast a total of 12 Olympic Games, more than any other network. The 2012 London Summer Olympics will be NBC’s 13th Olympic Games broadcast and seventh consecutive. Today’s announcement means that at the conclusion of the 2020 Summer Olympics, NBC will have broadcast 17 Olympic Games and 11 consecutive.

 

About these ads

About stevelepore
Steve Lepore is the Managing Editor of Puck the Media. His work has been featured in The Hockey News. Feel free to contact him at stevemlepore@gmail.com

5 Responses to NBC Press Release on Olympic Rights

  1. e says:

    This means the NHL will remain in the Olympics through the 2020 games. This is a big cross promotion for NBC with hockey and the olympics.
    After record ratings for the last gold medal game, there is no way NBC will allow amatuers or non NHL players to participate in the games.

  2. kevin says:

    what he said………….

  3. Stephen says:

    And what makes it better, that Mark Lazarus has promise to air the entire live events live than putting it on tape delayed. Can’t wait for next year’s olympics to see what it’ll be like.

  4. Andrew says:

    Hopefully this paves the way for NHL players to be at the 2014 and 2018 games. Good win for NBC. You had a feeling that, having lost out on the Pac-12 contract, they weren’t going to lose one of their marquee brands at the beginning of this NBC/Comcat partnership.

  5. e says:

    Not a hockey question but does any one know if Fox will begin televising pac 10 football this upcoming season or is it 2012?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 50 other followers

%d bloggers like this: