NHL Draft Coverage Up on VERSUS

Friday’s 2011 NHL Draft, while still very much a cult event, showed improvement on VERSUS much like the NHL Awards on Wednesday did.

The network drew 246,000 viewers for the annual player selection meetings, which for the third year rested on Friday in primetime. This was up 22% from last year’s Draft, which scored 201,000 viewers.

The NHL Draft and NHL Awards averaged 262,000 viewers on the network last week. This was up 23% from the 203,000 the two events averaged last year.

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VERSUS New Name Deadline Moved Back To New Year’s

From Sports Media Watch:

A new name for Versus is still expected sometime in the next few months, but NBC Sports Group officials have reportedly not yet settled on a new name for the network.

 

NBC officials “have not settled on the name,” though as previously stated by Ebersol, it will “almost certainly will carry the NBC Sports brand” (sportsbusinessdaily.com, 6/27).

 

Versus will reportedly begin using the new name by January 1.