12 Million Across North America Watch Game 6

From James Mirtle on Twitter:

CBC gets an average audience of 6.6 million for last night’s Game 6, breaking the all-time record yet again.


Ratings peaked at 8.1 million viewers near the end of first period. Game reached a total of 16.2 million, most ever for the final on CBC.

The final numbers came in from the states, as the game ticked up to 5.48 million viewers, meaning the game drew 12 million across North America among English-speakers, as RDS in Canada hasn’t been counted yet.


Half-Hour Fast National and Demographic Breakdowns For Game 6

In the fast nationals, NBC drew an approximate 5.26 million viewers for Game 6 of the Stanley Cup Final, and a solid 1.8 among adults 18-49, down from a 2.9 initial rating last year (it was later adjusted to a 3.2 in the finals). All are subject (and likely) to change. Here’s the half-hour breakdown.

8:00 p.m. – 4.61 million viewers (#2), 1.5 Adults 18-49 (#2)
8:30 p.m. – 5.51 million viewers (#2), 2.0 Adults 18-49 (#2)
9:00 p.m. – 5.07 million viewers (#3), 1.8 Adults 18-49 (#3)
9:30 p.m. – 5.71 million viewers (#3), 2.1 Adults 18-49 (#2)
10:00 p.m. – 5.06 million viewers (#3), 1.9 Adults 18-49 (t#1)
10:30 p.m. – 5.59 million viewers (#3), 2.1 Adults 18-49 (t#1)

NBC Hypes Game 7 of the Stanley Cup Final

NEW YORK – June 14, 2011 – The NBC Sports Group will surround Game 7 of the Stanley Cup Final between the Vancouver Canucks and Boston Bruins tomorrow night with game coverage on NBC, pre- and postgame coverage on VERSUS, local Boston coverage on Comcast SportsNet New England, digital coverage on NBCSports.com and social media content on Facebook and Twitter.


NBC: Coverage of the deciding game begins from Rogers Arena in Vancouver, Canada at 8 p.m. ET on NBC. Emmy-award winner Mike ‘Doc’ Emrick (play-by-play) and Eddie Olczyk (analyst) will anchor NBC Sports’ game coverage with analyst Pierre McGuire stationed “inside-the-glass.” The studio show will feature host Dan Patrick and analysts Keith Jones and Mike Milbury.


Olczyk: “There are times in sports where you say with envy: ‘This is it. Game 7. One game, one opportunity to be number one.’”


VERSUS: Hockey Central will start the NBC Sports Group’s national coverage at 7:30 p.m. ET with a 30-minute pre-game show. Immediately following NBC’s game coverage, VERSUS will present postgame coverage with highlights, news, analysis and player interviews, live on-location from Rogers Arena. Bill Patrick will host both programs with Keith Jones and Jeremy Roenick serving as analysts and Darren Pang working as the in-arena reporter.


Roenick: “I can’t believe that in the best playoff season I’ve ever seen, and with the outstanding talent pool in the NHL, that the Stanley Cup Final will be decided in a seventh game. I can’t remember being this excited about a game I wasn’t playing in.”


CSN NEW ENGLAND: For viewers in Boston, Comcast SporstNet New England’s Game 7 coverage will begin at 6 p.m. ET with Chevrolet SportsNet Central. Anchors/reporters Mike Giardi and Kevin Walsh along with CSNNE.com Bruins Insider Joe Haggerty report live from Vancouver. Michael Felger and Tony Amonte anchor from Boston.




DIGITAL: NBCSports.com and VERSUS.com have combined forces to create a single, robust destination for hockey fans. The NBC Sports Group consolidated NHL content from both the NBCSports.com and VERSUS.com’s hockey sections onto the rapidly-growing NBCSports.com site. Game 7 coverage includes:



Web-exclusive videos featuring NBC Sports Group hockey commentators previewing Game 7.



“Star-Cam” will follow marquee players during the game and “Net-Cam” will provide a unique perspective from behind the goalie.



ProHockeyTalk, which recently had its most-trafficked month ever, will update Game 7 news around the clock and will conduct a live in-game chat.





SOCIAL MEDIA: Fans can interact with Game 7 through a variety of NBC Sports and VERSUS social media platforms:




Behind the Scenes: Through the joint “NHL on NBC and VERSUS” Facebook page and @NHLonNBC_VS on Twitter, fans receive exclusive behind-the-scenes photos, interviews and video.





Team Tabs: Fans who “Like” the joint NBC and VERSUS Facebook page will have the opportunity to play a variety of games and upload fan photos.





News: Fans can follow NBC and VERSUS Facebook and Twitter accounts to receive the most up to date news on Game 7 from ProHockeyTalk.


Top Local Numbers For Game 6, Plus Past Game 6 Overnight Ratings

Overnight Ratings for Game 6 of the Stanley Cup Final Since the Lockout

2006, Carolina vs. Edmonton – 2.2/4
2007, Anaheim vs. Ottawa – NO GAME
2008, Detroit vs. Pittsburgh* – 4.4/7
2009, Detroit vs. Pittsburgh – 4.1/7
2010, Chicago vs. Philadelphia* – 5.8/10

*- Deciding Game

Top U.S. Local Markets for Game 6

  1. Boston – 33.3/48
  2. Providence – 18.4/28
  3. Buffalo – 9.1/14
  4. Hartford – 5.8/9
  5. St. Louis – 5.0/8
  6. Detroit – 4.7/7
  7. Minneapolis – 4.2/7

Could Pierre McGuire Bolt TSN For VERSUS/NBC?

It’d make sense, as NBC/Versus seems to prefer Doc/Edzo/Pierre as their #1 team. Be hard to justify keeping McGuire off of TSN while allowing Emrick and Olczyk to continue working for New Jersey and Chicago, though I suppose what they want is McGuire’s exclusivity during the post-season, where they’ve often had to substitute Darren Pang or Brian Englbom. From Ken Campbell of The Hockey News:

Speculation at the Stanley Cup final is that hockey analyst Pierre McGuire could be leaving TSN to take a permanent position as an analyst with NBC and Versus.


McGuire already does work for both networks, but it’s believed NBC and Versus would prefer to have him on an exclusive basis. One scenario that has been floated is McGuire would leave TSN as a regular game analyst, but would do some special events, such as the World Junior Championship, for the Canadian network.


Talks are continuing and will likely be resolved soon. When asked about prospects for his future and his contract status with both TSN and NBC/Versus, McGuire declined comment.


Game 6 Draws New Series High, Well Short of Chicago’s 2010 Clincher

Despite a game that was never really close, the Stanley Cup Final easily hit a series high in the overnights for NBC on Monday evening.

Last night’s Game 6, an easy win for Boston, drew a 3.9 overnight rating for the network, easily the highest-rated game of the 2010 season. Though this was down 33% from last year’s epic Chicago/Philadelphia series closer – which drew a 5.8 – it is even from the last non-clinching Game 6 NBC aired, between Detroit and Pittsburgh in 2009, which also scored a 3.9. It is up a terrific 44% from Game 6 of the 2006 Carolina/Edmonton Final, which is the last Game 6 to feature a Canadian team.

I’ll have more numbers as they come in a little later today.