NBC Promotes Numbers, Ratings Up 54% from 2009

NEW YORK? June 7, 2010 — Last nights Stanley Cup Final posted the best overnight rating for a non-overtime Game 5 in eight years. The game generated a 4.0 overnight rating and 7 share, the best for a non-OT Game 5 since 2002 (4.5 on ABC, Carolina-Detroit). Game 5 featured Chicago defeating Philadelphia, 7-4, in the largest winning margin of the series. The 4.0 overnight is up 54 percent vs. last year’s Game 5 (2.6) between the then-defending Stanley Cup champion Detroit Red Wings and the Pittsburgh Penguins, featuring Sidney Crosby. In 2008, Detroit and Pittsburgh played a three-overtime Game 5, which generated a 4.3 overnight rating.

Best Non-OT Game 5s Since 2002

2010 Chi-Phi 4.0

2003 Ana-NJ 3.5

2006 Car-Edm 2.9

2009 Det-Pit 2.6

2007 Ana-Ott 2.4

Last nights game peaked at a 4.7/7 in the 9:30-10 p.m. ET half-hour. Chicago led all markets with a 26.0 rating and 41 share. Philadelphia followed with a 19.7 rating and 28 share. It was the highest rating for each local market so far. The three-game overnight average for Games 1-2 and 5 on NBC is 3.6, the best three-game overnight average for the first three games of a Stanley Cup Final on network TV in eight years (4.1 on ABC, 2002, Carolina-Detroit) and up 29 percent vs. last year (2.8).

Top 10 Markets

1. Chicago 26.0/41

2. Philadelphia 19.7/28

3. Buffalo 10.6/15

4. Pittsburgh 5.8/9

5. Detroit 4.2/6

6. Las Vegas 3.9/6

7. Minneapolis 3.8/7

8. Fort Myers 3.7/6

9. Milwaukee 3.6/6

T10. Denver 3.3/6

T10. Columbus 3.3/5

T10. West Palm 3.3/5

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About Steve Lepore
Contact me at stevemlepore@gmail.com

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