BREAKING: NBC Hits a Possible All-Time Low With Rangers-Bruins
March 22, 2010 7 Comments
Perhaps we can all look back on this and call the Rangers the weak link in those playoff ratings last year, not the Capitals.
NBC drew a stunningly low 0.7 overnight rating for coverage of the New York Rangers-Boston Bruins tilt on Sunday, according to Sports Business Daily (reg. required). The only known lower overnight rating is an 0.6 for Detroit-Columbus game during the old regional days in 2007. It is easily the lowest this season, below an 0.8 for Detroit/Chicago.
This is also NBC’s worst performance against the NCAA Tournament, which it usually doesn’t do terribly against. The Penguins/Flyers game in the comparable week drew a 1.0 overnight. So, down across the board for The NHL On NBC after a lot of weeks of positive news.