Blackhawks/Red Wings Ratings Up 10% For NBC

After average numbers for the Thanksgiving Showdown, and seeing the Winter Classic ratings slide a bit, NBC used an Original Six rivalry to open their more traditional NHL coverage on an up note in 2012.

The network’s first Saturday regular season broadcast in four years, a Red Wings overtime victory over the Blackhawks, drew a 1.1/3 overnight rating, tying for the best NBC numbers since last year’s Hockey Day in America doubleheader.

The game tops 2011’s first indoor broadcast (PHI/CHI, 1/23/11: 1.0) by 10%, and topped 2010’s first game indoors (CHI/DET, 1/17/10: 0.8) by a whopping 38%. Keep in mind that both those games aired on Sunday, and the Philadelphia/Chicago game aired on the same day the Chicago Bears were hosting the NFC Championship Game. 2009’s Chicago/Detroit game also aired in the way of NFL Divisional Playoff games, while the Hawks/Wings OT thriller ended before football action began on Saturday. That said, I love an encouraging note to begin the second half of the NHL’s season. It will be interesting to see if NBC can keep the momentum going for a Crosby-less Penguins/Capitals showdown next Sunday.

NHL On NBC Overnights This Season
November 25 – Detroit vs. Boston: 1.0
January 1 – NY Rangers vs. Philadelphia: 2.4
January 14 – Chicago vs. Detroit: 1.1

NHL On NBC Overnights For 2010-11 Season
January 1 – Washington vs. Pittsburgh: 2.8
January 23 – Philadelphia vs. Chicago: 1.1
February 6 – Pittsburgh vs. Washington: 1.0
February 13 – Boston vs. Detroit: 0.9
February 20 – Regional Coverage*: 1.2
February 20 – Pittsburgh vs. Chicago*: 1.2
March 6 – Philadelphia vs. NY Rangers: 0.9
March 13 – Chicago vs. Washington: 0.9
March 20 – NY Rangers vs. Pittsburgh: 0.7
April 3 – NY Rangers vs. Philadelphia: 1.0
April 10 – Detroit vs. Chicago: 1.1
Season Average: 1.1

2011 Stanley Cup Playoff Overnights

Apr. 16 – Phoenix vs. Detroit, Game 2: 1.1 
Apr. 17 – Washington vs. NY Rangers, Game 3: 1.3
Apr. 23 – NY Rangers vs. Washington, Game 5: 1.3
Apr. 24 – Philadelphia vs. Buffalo, Game 6: 1.6
Apr. 30 – Boston vs. Philadelphia, Game 1: 1.5
May 1 – Detroit vs. San Jose, Game 2: 1.6
May 21 – Boston vs. Tampa Bay, Game 4: 1.5
May 22 – Vancouver vs. San Jose, Game 4: 1.3
Average To Date: 1.4

NHL on NBC Overnights for 2009-10 Season

Jan. 1, Philadelphia vs. Boston*: 2.6
Jan. 17, Chicago vs. Detroit: 0.8
Jan. 24, Pittsburgh vs. Philadelphia: 1.3
Jan. 31, Detroit vs. Pittsburgh: 1.2
Feb. 7, Pittsburgh vs. Washington: 1.3
Mar. 7, Detroit vs. Chicago: 1.2 
Mar. 14, Washington vs. Chicago: 1.0
Mar. 21, NY Rangers vs. Boston: 0.7
Apr. 4, Detroit vs. Philadelphia: 1.0
Apr. 11, Boston vs. Washington: 0.9
Season Average: 1.2

2010 Stanley Cup Playoff Overnights

Apr. 17 – Boston vs. Buffalo, Game 2: 1.2
Apr. 18 – Phoenix vs. Detroit, Game 3: 1.5
Apr. 24 – Nashville vs. Chicago, Game 5: 1.3
Apr. 25 – Phoenix vs. Detroit, Game 6: 1.3
May 1 – Philadelphia vs. Boston, Game 1: 1.6
May 2 – Montreal vs. Pittsburgh, Game 2: 1.6
May 16 – Chicago vs. San Jose, Game 1: 1.7
May 22 – Philadelphia vs. Montreal, Game 4: 1.6
May 23 – San Jose vs. Chicago, Game 4: 2.0
Playoff Average: 1.5

2009 Stanley Cup Playoff Overnights

Apr. 18 – NY Rangers vs. Washington, Game 2: 1.0
Apr. 19 – Pittsburgh vs. Philadelphia, Game 3: 1.7
Apr. 25 – Pittsburgh vs. Philadelphia, Game 6: 1.2
Apr. 26 – Washington vs. NY Rangers, Game 6: 1.0
May 2 – Pittsburgh vs. Washington, Game 1: 1.4
May 3 – Anaheim vs. Detroit, Game 2: 1.3
May 17 – Chicago vs. Detroit, Game 1: 2.0
May 24 – Detroit vs. Chicago, Game 4: 1.5
Playoff Average: 1.3