Here’s the Top 10 Local Markets For Both Games of the Hockey Day Doubleheader

Game 1, 12:30 p.m. ET: Regional Action (SJ vs. DET, PIT vs. BUF, STL vs. CHI)

1. Buffalo (PIT vs. BUF): 11.1/23
2. Detroit (SJ vs. DET): 9.5/21
3. Pittsburgh (PIT vs. BUF): 9.0/20
4. St. Louis (STL vs. CHI): 7.0/15
5. Chicago (STL vs. CHI): 3.9/10
6. Minneapolis (STL vs. CHI): 1.8/5
7. Columbus (SJ vs. DET): 1.8/4
8. Washington, DC (PIT vs. BUF): 1.7/4
9. Cincinnati (SJ vs. DET): 1.6/3
10. Fort Myers, FL (SJ vs. DET): 1.5/3

Game 2, 3:30 p.m. ET, Boston vs. Minnesota 

1. Buffalo: 5.6/10
2. Boston: 4.6/10
3. Minneapolis: 3.9/10
4. Providence: 3.7/7
5. Detroit: 3.1/6
6. Pittsburgh: 2.4/5
7. St. Louis: 1.9/4
8. Nashville: 1.7/3
9. Fort Myers, FL: 1.5/3
10. Richmond, VA: 1.5/2

(Source: NBC Sports) 

8.7 Million Watch In Canada, A New Record

It was only fitting that a playoff run that delivered record ratings in each round ended with a Game 7 that

broke all viewing records for CBC’S HOCKEY NIGHT IN CANADA. A stunning average audience of

8.76 million Canadians tuned in, making it the most-watched NHL broadcast in CBC history*, and second-

most watched sports broadcast ever, just behind the 2002 Olympic Men’s Hockey Final between Canada and

the USA at 8.96 million.

The game, which saw Boston defeat Vancouver 4-0 to win their first Stanley Cup title since 1972, peaked at

11.2 million viewers at 9:40 p.m. ET with five minutes left in the 2nd period. The game reached a total of

18.45 million Canadians (more than half of the Canadian population), by far the most ever for the Final on

CBC.

 

The game also delivered spectacular ratings in the key 25-54 demo, with an average audience of just over

4 million viewers.

 

Top 5 sports audiences in CBC history*:

 

2002 Olympic Men’s Hockey Final, Canada vs. USA: 8.96 million

2011 Stanley Cup Final, Game 7, Boston vs. Vancouver, 8.76 million

2011 Stanley Cup Final, Game 6, Vancouver vs. Boston, 6.6 million

2011 Stanley Cup Final, Game 5, Boston vs. Vancouver, 6.1 million

2011 Stanley Cup Final, Game 1, Boston vs. Vancouver, 5.6 million

 

Average audience, overnight data, all games of the 2011 Stanley Cup Final:

 

Game 1- 5.6 million (Vancouver 1-0 win)

Game 2- 5.6 million (Vancouver 3-2 win OT)

Game 3- 5.4 million (Boston 8-1 win)

Game 4- 5.3 million (Boston 4-0 win)

Game 5- 6.1 million (Vancouver 1-0 win)

Game 6- 6.6 million (Boston 5-2 win)

Game 7- 8.7 million (Boston 4-0 win)

 

(Source: BBM Canada, Total Canada, Preliminary Overnights, Ind.2+, 2011)

* Based on metered television audience data only

 

CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The

Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of

radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada

is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and

eight Aboriginal languages, plus seven languages for international audiences. In 2011, CBC/Radio-Canada

is celebrating 75 years of serving Canadians and being at the centre of the democratic, social and cultural

life of Canada.

18 Million Watch Game 7 Across Two Nations

EW YORK – June 16, 2011 – The 2011 Stanley Cup Final, won by the

Boston Bruins over the Vancouver Canucks in a dramatic seven-game series,

set numerous viewership milestones and records, including the highest North

American viewership for any Stanley Cup Final in history – 11.5 million

viewers (records go back to 1994). Game 7 of the series led the way,

averaging a record 18.3 million viewers in the U.S. and Canada, also a

North American viewership record for any NHL game on record.

 

Game 7 drew 8.54 million viewers on NBC in the U.S., the best for any

NHL game in 38 years, up three percent over last year’s deciding Game 6 and

seven percent over Game 7 in 2009. In Canada, the 8.76 million viewers on

CBC for Game 7 is an all-time best for any NHL game on the network and the

second most-watched sports program ever on CBC, behind only the 2002

Olympic Men’s Ice Hockey Final between USA and Canada (8.96 million). The

8.76 million viewers is a 148-percent increase over the last Stanley Cup

Final Game 7 in 2009 (Pittsburgh-Detroit, 3.528 million viewers). On

French-language RDS, the game attracted 1.043 million viewers, 50-percent

higher than the last Game 7 to feature a Canadian team (2006:

Edmonton-Carolina, 695,000 viewers).

 

MOST-WATCHED STANLEY CUP FINAL GAMES IN U.S. (1966-2011):

 

1. 5/18/71, Montreal-Chicago – Game 7, 12.41 million, CBS

2. 5/11/72, Boston-NY Rangers – Game 6, 10.93 million, CBS

3. 5/10/73, Montreal-Chicago – Game 6, 9.41 million, NBC

4. 6/15/11, Boston-Vancouver – Game 7, 8.54 million, NBC (Last Night’s

Game)

5. 4/30/72, NY Rangers-Boston – Game 1, 8.51 million, CBS

6. 5/12/74, Boston-Philadelphia – Game 3, 8.30 million, NBC

7. 6/9/10, Chicago-Philadelphia – Game 6, 8.28 million, NBC

8. 5/7/72, Boston-NY Rangers – Game 4, 8.26 million, CBS

9. 6/12/09, Pittsburgh-Detroit – Game 7, 7.99 million, NBC

10. 5/19/74, Boston-Philadelphia – Game 6, 7.85 million, NBC

 

CBC averaged 6.153 million viewers over the seven-games series, the

best ever for CBC, a 98-percent increase over last year’s Final (3.10

million viewers) and an 186-percent increase over the last seven-game Final

in 2009 (2.154 million viewers).

 

The Stanley Cup Final seven game series (Games 1, 2, 5, 6, 7 on NBC

and Games 3, 4 on VERSUS) averaged 4.6 million viewers and a household

rating of 2.7/5, surpassing the 2004 series (3.3 million, 2.2/4 on

ABC/ESPN) as the most-watched combined network/cable Stanley Cup involving

a Canadian team ever and up 39 percent from that series. The combined

viewership was up 160 percent over the last Final with a Canadian team

(Ottawa-Anaheim, 1.76 million viewers).

 

The Bruins’ first title since 1972 energized Beantown with the Boston

market averaging a 28.1/44 rating for the seven games (five on NBC and two

on VERSUS), 12-percent higher than the Boston Celtics’ seven-game average

in Boston on ABC for last year’s NBA Finals against the Los Angeles Lakers

(25.0/40). The 43.4/64 for Game 7 was the best-ever rating for an NHL game

in Boston.

 

The live games were also available on satellite radio through the

NHL’s partnership with SiriusXM, featuring live local radio feeds from both

Vancouver and Boston.

 

OTHER RATING & VIEWERSHIP MILESTONES:

· Game 1 on NBC delivered a 2.7 national rating, up 17 percent over

last year (2.3) despite that series featuring the No. 3 and 4 U.S.

television markets (Chicago-Philadelphia).

 

· The 4.56 million viewers on NBC were the most for a Stanley Cup Final

Game 1 since 1999 (Buffalo-Dallas, 5.07 million viewers on FOX).

 

· The two-game Stanley Cup Final metered market average on VERSUS of

1.95 was up 231percent over the last time the Final featured a

Canadian team (2007, Ottawa-Anaheim, 0.59 on VERSUS).

 

· Game 4 on VERSUS produced a 23.64 HH rating in Boston, finishing No.

1 in the time period in the market and beating the Yankees-Red Sox

game on NESN by 141 percent (9.8 local rating).

 

· The 2.76 million viewers on VERSUS for Game 3 made it the most

watched Stanley Cup Final game featuring a Canadian club on U.S.

cable since 1994 (Vancouver-NY Rangers Game 7).

 

· The 4.6 million viewers for Game 1 on NBC was 169-percent higher than

the first network broadcast of the 2007 series (1.6 million viewers

for Game 3), the last time the Final featured a Canadian participant.

 

· Overall, this was the second most-watched postseason (second only to

last year) on U.S. cable in nine years.

 

· The Boston market earned a 43.4 rating and a 64 share, the best

overnight on record for a hockey game in Boston (dating back to 1991)

and the best overnight in the Boston market featuring a Boston team

in any major sports championship since Super Bowl XLII

(Patriots-Giants, 55.6 on 2/3/08).

 

· NBC’s five-game average audience of 5.31 million and 3.1/6 is the

best for a network Stanley Cup Final featuring a Canadian team in 38

years (6.8/15 and 7.4 million for three games in 1973 on NBC).

 

NHL NETWORK

The NHL Network had the series covered from all angles with its team

of experts and guest analysts, all of which drew praise from the North

American media. NHL On The Fly at the Stanley Cup Final: Pre-Game presented

by Cisco was on the air each game day at 6 p.m. and followed up each game

with a post-game show immediately following the conclusion of every game to

bring viewers instant analysis, coverage of post-game news conferences and

all the news and notes. Both pre- and post-game shows originated live from

fan plaza and concourse areas in Vancouver and Boston.

 

NHL Network’s daily signature show, NHL Live™ also broadcast Monday

through Friday from 4 – 6 p.m. during the 2011 Stanley Cup Final with the

latest series information and reports from Vancouver and Boston.

 

Game 7 is the Fourth Most-Watched Hockey Game Ever

NEW YORK – June 16, 2011 – Game 7 of the 2011 Stanley Cup Final, which saw the Boston Bruins defeat the Vancouver Canucks, 4-0, to claim their first championship since 1972, was watched by 8.54 million people, making it the most-watched NHL game in 38 years, according to official national data released today by The Nielsen Company. The viewership is up three percent from last year’s deciding Game 6 overtime thriller between the Chicago Blackhawks and Philadelphia Flyers and up seven percent compared to the most recent Game 7 in 2009 between the Pittsburgh Penguins and Detroit Red Wings.

 

NBC Sports Group surrounded the Stanley Cup with pre- and postgame coverage on VERSUS, regional coverage on Comcast SportsNet New England and robust digital coverage on the integrated NBCSports.com.

 

Last night’s Game 7 drew 8.54 million viewers (8-11:06 p.m. ET), the most for an NHL game in 38 years (5/10/73, Montreal-Chicago, 9.4 million on NBC) and the fourth most-watched Stanley Cup game ever.

Last night’s game was up three percent from last year’s deciding Game 6 overtime thriller (Chicago-Philadelphia, 8.28 million) and up seven percent from the 2009 Stanley Cup Game 7 (Pittsburgh-Detroit, 7.99 million).

The 8.54 million viewers makes last night’s game the most-watched Game 7 in 40 years (5/18/71, Montreal-Chicago, 12.4 million on CBS).

Stanley Cup Final Game 7 powers NBC to win the night in primetime among viewers, household rating, Adults 18-49 and all key male demos

Game 7 posted a national household rating of 4.8 and an 8 share, making it the highest-rated NHL game 37 years (5/19/74, Boston-Philadelphia, 7.6/27 on NBC), two percent higher than last year’s deciding Game 6 (Chicago-Philadelphia, 4.7/6) and 12 percent higher than the 2009 Stanley Cup Game 7 (Pittsburgh-Detroit, 4.3/8).

MOST-WATCHED STANLEY CUP GAMES (1966-2011):

 

1. 5/18/71, Montreal-Chicago – Game 7, 12.41 million, CBS

2. 5/11/72, Boston-NY Rangers – Game 6, 10.93 million, CBS

3. 5/10/73, Montreal-Chicago – Game 6, 9.41 million, NBC

4. 6/15/11, Boston-Vancouver – Game 7, 8.54 million, NBC (Last Night’s Game)

5. 4/30/72, NY Rangers-Boston – Game 1, 8.51 million, CBS

6. 5/12/74, Boston-Philadelphia – Game 3, 8.30 million, NBC

7. 6/9/10, Chicago-Philadelphia – Game 6, 8.28 million, NBC

8. 5/7/72, Boston-NY Rangers – Game 4, 8.26 million, CBS

9. 6/12/09, Pittsburgh-Detroit – Game 7, 7.99 million, NBC

10. 5/19/74, Boston-Philadelphia – Game 6, 7.85 million, NBC

 

STANLEY CUP FINAL GAME 7 VIEWERSHIP HISTORY (1966-2011):

 

1. 5/18/71, Montreal-Chicago, 12.41 million, CBS

2. 6/15/11, Boston-Vancouver, 8.54 million – Last Night’s Game

3. 6/12/09, Pittsburgh-Detroit, 7.99 million, NBC

4. 6/9/03, Anaheim-New Jersey, 7.17 million, ABC

5. 6/9/01, New Jersey-Colorado, 6.95 million, ABC

6. 6/7/04, Calgary-Tampa Bay, 6.29 million, ABC

7. 6/14/94, NY Rangers-Vancouver, 5.44 million, ESPN

8. 6/19/06, Edmonton-Carolina, 5.29 million, NBC

* 5/31/87, Edmonton-Philadelphia on SportsChannel America – Data not available

 

BEST COMBINED NETWORK/CABLE STANLEY CUP SERIES VIEWERSHIP FEATURING A CANADIAN TEAM EVER: The Stanley Cup Final seven game series (Games 1, 2, 5, 6, 7 on NBC and Games 3, 4 on VERSUS) averaged 4.6 million viewers and a household rating of 2.7/5, surpassing the 2004 series (3.3 million, 2.2/4 on ABC/ESPN) as the most-watched combined network/cable Stanley Cup involving a Canadian team ever and up 39 percent from that series.

 

NBC’s five-game average audience of 5.31 million and 3.1/6 is the best for a network Stanley Cup Final featuring a Canadian team in 38 years (6.8/15 and 7.4 million for three games in 1973 on NBC).

BOSTON SETS RECORDS: The Boston market earned a 43.4 rating and a 64 share, the best overnight on record for a hockey game in Boston (dating back to 1991) and the best overnight in the Boston market featuring a Boston team in any major sports championship since Super Bowl XLII (Patriots-Giants, 55.6 on 2/3/08).

 

Boston’s seven-game average for the Stanley Cup Final (five games on NBC, two games on VERSUS) was a 28.1/44, 12 percent higher than ABC’s seven-game Boston average for last year’s NBA Finals (25.0/40 for Boston-LA Lakers).

 

TOP MARKETS FOR 2011 STANLEY CUP FINAL GAME 7:

 

1. Boston, 43.4/64

2. Providence, 25.9/38

3. Buffalo, 10.6/17

T4. Detroit, 8.7/14

T4. Hartford, 8.7/13

6. Pittsburgh, 7.6/12

7. Denver, 7.2/14

T8. Minneapolis, 6.7/12

T8. Las Vegas, 6.7/11

10. St. Louis, 6.2/10

 

TOP MARKETS FOR 2011 STANLEY CUP FINAL (NBC and VERSUS)

 

1. Boston, 28.1/44

2. Providence, 16.9/26

3. Buffalo, 7.1/12

4. Hartford, 4.7/8

5. Detroit, 4.2/7

6. Pittsburgh, 3.9/7

T7. Minneapolis, 3.5/7

T7. Las Vegas, 3.5/6

9. Washington, D.C., 3.4/6

10. St. Louis, 3.3/6

 

NHL and Non-NHL Market Rankings For Game 7 of the Stanley Cup Final

NOTE: Numbers from Atlanta and Greenville are unavailable.

I’ll do five-game averages tomorrow. Enjoy.

NHL Local Market Ratings Rankings

1. Boston – 43.4/64
2. Buffalo – 10.6/17
3. Detroit – 8.7/14
4. Pittsburgh – 7.6/12
5. Denver – 7.2/14
6. Minneapolis/St. Paul – 6.7/12
7. Chicago – 6.4/11
8. St. Louis – 6.2/10
9. Washington – 6.1/11
10. Nashville – 5.7/9
11. Tampa Bay – 5.5/9
12. Columbus – 5.1/8
13. New York – 5.0/8
14. Raleigh-Durham – 4.3/7
15. San Jose/Oakland/San Francisco – 4.1/10
16. Philadelphia – 4.1/7
17. Phoenix – 3.5/7
18. Dallas – 3.0/5
19. Los Angeles – 2.7/6
20. Miami – 1.8/3

Non-NHL Market Local Ratings Rankings

1. Providence – 25.9/38
2. Hartford –
8.7/13
3. Las Vegas –
6.7/11
4. Albuquerque – 5.3/9
5. Ft. Myers – 5.2/9
6. Baltimore –
5.1/8
7. Richmond – 4.9/8
8. Greensboro – 4.7/8
9. Sacramento –
4.4/8
10. San Diego – 4.4/8
11. Oklahoma City – 4.3/7
12. Milwaukee – 4.2/7
13. Norfolk – 4.1/6
14. Orlando –
4.0/7
15. West Palm Beach – 4.0/6
16. Indianapolis – 3.9/6
17. Salt Lake City – 3.7/8
18. Portland – 3.6/8
19. Austin – 3.5/6
20. Jacksonville – 3.4/5
21. Seattle –
3.3/7
22. Tulsa – 3.3/5
23. Charlotte – 3.1/5
24. New Orleans – 3.1/4
25. Kansas City – 3.0/5
26. Cincinnati – 2.9/5
27. Memphis – 2.9/4
28. San Antonio – 2.7/4
t29. Birmingham – 2.6/4
t29. Knoxville – 2.6/4
31. Dayton – 2.4/4
32. Cleveland – 2.2/4
33. Louisville – 2.1/3
34. Houston – 2.0/4

NHL and Non-NHL Market Local Ratings For Games 5 & 6 of the Stanley Cup Playoffs

Game 5

NHL Market Local Ratings Rankings

1. Boston – 25.8/44
2. Buffalo – 7.9/14
3. Detroit – 4.6/8
4. Washington – 4.3/8
5. Pittsburgh – 4.2/7
6. Minnesota/St. Paul – 3.5/7
7. St. Louis – 3.1/6
8. Chicago – 2.9/6
9. Tampa Bay – 2.8/6
10. Nashville – 2.8/5
11. Denver – 2.7/6
12. Columbus – 2.7/5
13. Phoenix – 2.6/5
14. Raleigh-Durham – 2.5/4
15. New York – 2.4/4
16. Philadelphia – 2.2/4
17. San Jose/Oakland/San Francisco – 2.1/5
18. Dallas – 1.6/3
19. Los Angeles – 1.5/3
20. Atlanta – 0.7/1
21. Miami – 0.5/1

Non-NHL Market Local Ratings Rankings

1. Providence – 16.0/26
2. Oklahoma City – 3.9/7
3. Hartford – 3.8/6
4. Las Vegas – 3.3/6
5. West Palm Beach – 3.3/5
6. Richmond – 2.9/5
t7. Orlando – 2.8/5
t7. Ft. Myers – 2.8/5
9. Baltimore – 2.6/5
10. Milwaukee – 2.6/5
11. San Diego – 2.4/5
12. Norfolk – 2.3/4
13. Sacramento – 2.2/5
14. Portland – 2.1/5
15. Indianapolis – 2.1/4
16. Jacksonville – 2.0/3
17. Seattle* –
1.9/5
t18. Cincinnati – 1.9/3
t18. Greenville – 1.9/3
t18. Albuquerque – 1.9/3
t18. Tulsa – 1.9/3
22. Houston – 1.8/3
t23. Greensboro – 1.7/3
t23. Memphis – 1.7/3
24. Salt Lake City – 1.5/4
25. Kansas City – 1.5/3
26. Louisville – 1.5/2
27. Cleveland – 1.4/2
t28. Charlotte – 1.3/2
t28. Birmingham – 1.3/2
t28. New Orleans – 1.3/2
31. Dayton – 1.2/2
32. Knoxville – 1.1/2
33. Austin – 1.0/2
34. San Antonio – 0.6/1

Game 6

NHL Market Local Ratings Rankings

1. Boston – 33.3/49
2. Buffalo – 9.1/14
3. St. Louis – 5.0/8
4. Detroit – 4.7/7
5. Pittsburgh – 4.3/7
6. Minneapolis/St. Paul – 4.2/7
7. Denver – 3.9/7
8. Washington – 3.7/6
9. Tampa Bay – 3.6/6
10. Philadelphia – 3.4/5
11. Raleigh-Durham – 3.3/5
12. Nashville – 3.3/5
13. Chicago – 3.1/5
14. Columbus – 3.1/5
15. New York – 2.8/4
16. San Jose/Oakland/San Francisco – 2.4/6
17. Phoenix – 2.3/4
18. Los Angeles – 2.1/4
19. Dallas – 1.7/3
20. Atlanta – 1.4/2
21. Miami – 1.1/2

Non-NHL Market Local Ratings Rankings

1. Providence – 18.4/28
2. Hartford – 5.8/9
3. Las Vegas – 4.3/7
4. Richmond – 4.3/6
t5. Baltimore – 4.0/6
t5. Norfolk – 4.0/6
7. Portland – 3.4/7
8. Ft. Myers – 3.4/6
9. Jacksonville – 3.3/5
10. West Palm Beach – 3.2/5
11. Greensboro – 3.1/5
12. Oklahoma City – 2.9/4
13. San Diego – 2.6/5
t14. Indianapolis – 2.6/4
t14. Milwaukee – 2.6/4
t14. Greenville – 2.6/4
t17. Orlando – 2.4/4
t17. Albuquerque – 2.4/4
19. Memphis – 2.4/3
20. Sacramento – 2.3/5
21. Kansas City – 2.3/4
22. Seattle* – 2.2/5
23. San Antonio – 2.1/3
24. Salt Lake City – 2.0/4
t25. Austin – 2.0/3
t25. Tulsa – 2.0/3
t27. Knoxville – 1.9/3
t27. Dayton – 1.9/3
29. Cleveland – 1.8/3
30. Cincinnati – 1.6/3
31. New Orleans – 1.5/2
32. Louisville – 1.4/2
33. Birmingham – 1.3/2
t34. Houston – 1.2/2
t34. Charlotte – 1.2/2

Half-Hour Overnight Breakdowns For Game 7

The following are the half-hour by half-hour overnight numbers for Game 7 of the Stanley Cup Final. More’s coming.

8:00 p.m. – 4.6/9 (#2)
8:30 p.m. – 5.5/10 (t#1)
9:00 p.m. – 5.4/9 (#1)
9:30 p.m. – 6.6/11 (#1)
10:00 p.m. – 6.3/10 (#1)
10:30 p.m. – 7.1/12 (#1)

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