18 Million Watch Game 7 Across Two Nations

EW YORK – June 16, 2011 – The 2011 Stanley Cup Final, won by the

Boston Bruins over the Vancouver Canucks in a dramatic seven-game series,

set numerous viewership milestones and records, including the highest North

American viewership for any Stanley Cup Final in history – 11.5 million

viewers (records go back to 1994). Game 7 of the series led the way,

averaging a record 18.3 million viewers in the U.S. and Canada, also a

North American viewership record for any NHL game on record.


Game 7 drew 8.54 million viewers on NBC in the U.S., the best for any

NHL game in 38 years, up three percent over last year’s deciding Game 6 and

seven percent over Game 7 in 2009. In Canada, the 8.76 million viewers on

CBC for Game 7 is an all-time best for any NHL game on the network and the

second most-watched sports program ever on CBC, behind only the 2002

Olympic Men’s Ice Hockey Final between USA and Canada (8.96 million). The

8.76 million viewers is a 148-percent increase over the last Stanley Cup

Final Game 7 in 2009 (Pittsburgh-Detroit, 3.528 million viewers). On

French-language RDS, the game attracted 1.043 million viewers, 50-percent

higher than the last Game 7 to feature a Canadian team (2006:

Edmonton-Carolina, 695,000 viewers).




1. 5/18/71, Montreal-Chicago – Game 7, 12.41 million, CBS

2. 5/11/72, Boston-NY Rangers – Game 6, 10.93 million, CBS

3. 5/10/73, Montreal-Chicago – Game 6, 9.41 million, NBC

4. 6/15/11, Boston-Vancouver – Game 7, 8.54 million, NBC (Last Night’s


5. 4/30/72, NY Rangers-Boston – Game 1, 8.51 million, CBS

6. 5/12/74, Boston-Philadelphia – Game 3, 8.30 million, NBC

7. 6/9/10, Chicago-Philadelphia – Game 6, 8.28 million, NBC

8. 5/7/72, Boston-NY Rangers – Game 4, 8.26 million, CBS

9. 6/12/09, Pittsburgh-Detroit – Game 7, 7.99 million, NBC

10. 5/19/74, Boston-Philadelphia – Game 6, 7.85 million, NBC


CBC averaged 6.153 million viewers over the seven-games series, the

best ever for CBC, a 98-percent increase over last year’s Final (3.10

million viewers) and an 186-percent increase over the last seven-game Final

in 2009 (2.154 million viewers).


The Stanley Cup Final seven game series (Games 1, 2, 5, 6, 7 on NBC

and Games 3, 4 on VERSUS) averaged 4.6 million viewers and a household

rating of 2.7/5, surpassing the 2004 series (3.3 million, 2.2/4 on

ABC/ESPN) as the most-watched combined network/cable Stanley Cup involving

a Canadian team ever and up 39 percent from that series. The combined

viewership was up 160 percent over the last Final with a Canadian team

(Ottawa-Anaheim, 1.76 million viewers).


The Bruins’ first title since 1972 energized Beantown with the Boston

market averaging a 28.1/44 rating for the seven games (five on NBC and two

on VERSUS), 12-percent higher than the Boston Celtics’ seven-game average

in Boston on ABC for last year’s NBA Finals against the Los Angeles Lakers

(25.0/40). The 43.4/64 for Game 7 was the best-ever rating for an NHL game

in Boston.


The live games were also available on satellite radio through the

NHL’s partnership with SiriusXM, featuring live local radio feeds from both

Vancouver and Boston.



· Game 1 on NBC delivered a 2.7 national rating, up 17 percent over

last year (2.3) despite that series featuring the No. 3 and 4 U.S.

television markets (Chicago-Philadelphia).


· The 4.56 million viewers on NBC were the most for a Stanley Cup Final

Game 1 since 1999 (Buffalo-Dallas, 5.07 million viewers on FOX).


· The two-game Stanley Cup Final metered market average on VERSUS of

1.95 was up 231percent over the last time the Final featured a

Canadian team (2007, Ottawa-Anaheim, 0.59 on VERSUS).


· Game 4 on VERSUS produced a 23.64 HH rating in Boston, finishing No.

1 in the time period in the market and beating the Yankees-Red Sox

game on NESN by 141 percent (9.8 local rating).


· The 2.76 million viewers on VERSUS for Game 3 made it the most

watched Stanley Cup Final game featuring a Canadian club on U.S.

cable since 1994 (Vancouver-NY Rangers Game 7).


· The 4.6 million viewers for Game 1 on NBC was 169-percent higher than

the first network broadcast of the 2007 series (1.6 million viewers

for Game 3), the last time the Final featured a Canadian participant.


· Overall, this was the second most-watched postseason (second only to

last year) on U.S. cable in nine years.


· The Boston market earned a 43.4 rating and a 64 share, the best

overnight on record for a hockey game in Boston (dating back to 1991)

and the best overnight in the Boston market featuring a Boston team

in any major sports championship since Super Bowl XLII

(Patriots-Giants, 55.6 on 2/3/08).


· NBC’s five-game average audience of 5.31 million and 3.1/6 is the

best for a network Stanley Cup Final featuring a Canadian team in 38

years (6.8/15 and 7.4 million for three games in 1973 on NBC).



The NHL Network had the series covered from all angles with its team

of experts and guest analysts, all of which drew praise from the North

American media. NHL On The Fly at the Stanley Cup Final: Pre-Game presented

by Cisco was on the air each game day at 6 p.m. and followed up each game

with a post-game show immediately following the conclusion of every game to

bring viewers instant analysis, coverage of post-game news conferences and

all the news and notes. Both pre- and post-game shows originated live from

fan plaza and concourse areas in Vancouver and Boston.


NHL Network’s daily signature show, NHL Live™ also broadcast Monday

through Friday from 4 – 6 p.m. during the 2011 Stanley Cup Final with the

latest series information and reports from Vancouver and Boston.


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