Local TV Ratings, Canada Style: Uh, Not So Good, Eh?
December 4, 2008 2 Comments
William Houston is the guru for TV ratings, Canada style. I prefer him to most American counterparts because he usually reports an actual number of viewers. Today, he had a piece on Canadian TV ratings. They are not great, to be frank. Let’s go bulletpoint on this:
- Toronto: 341,000 viewers per game, down 17%
- Vancouver: 228,000 viewers per game, down 19%
- Ottawa: 88,500 viewers per game, down 18%
- Calgary: 130,000 viewers per game, up 11%
- Edmonton: 145,000 viewers per game, up 29%
- Montreal (Games available nationally): 773,000 viewers per game, up 21%
So obviously, you see that while there is some good news in Alberta and Montreal, everywhere else is trending downward.
However, there is some good stuff nationally in Canada, where ratings are going up, and among key demographics.
Your Responses