April 4, 2012 13 Comments
The NHL and NBC are crossing multiple platforms to bring every game of the Stanley Cup Playoffs to viewers every night.
NBC, the NBC Sports Network, CNBC and the NHL Network will bring as many as 105 Stanley Cup Playoff games (approximately 262 hours of coverage) during 2012 chase for Lord Stanley’s Cup. NBCSports.com and Comcast Sportsnet will also assist in coverage online and on a local level, with numerous exclusive features. The networks will also use numerous social media tools to bring fans closer to the game.
“The NBC Sports Group is proud to employ all of its assets – broadcast, cable, regional and digital – to surround the 2012 Stanley Cup Playoffs, and provide fans and viewers with more live-event and news coverage than any previous post-season in NHL history,” said Mark Lazarus, Chairman, NBC Sports Group.
Starting next Wednesday, April 11th, all four networks will televise the Conference Quarterfinal round. NHL Live will air every night, beginning at 6:30 p.m. ET, and NHL Post-Game will wrap things up when all action is done. NBC hops on for exclusive coverage April 14th, 15th, 21st and 22nd, with doubleheaders on the 15th and 22nd. All other games are subject to local blackouts, though in recent years, some markets have bypassed local coverage here and there and allowed then-VERSUS to go exclusively in that market.
Exclusivity will begin starting with the Conference Semifinals. In the past, VERSUS was only allowed two games per second round series. Starting this year, NBC, NBC Sports Network, CNBC and NHL Network (to a lesser extent than in Round 1) have exclusive coverage of the entire second round. NBC will be on the air April 28-29 and May 5-6.
NBC Sports Network will air all but two games of the Conference Finals, with NBC televising a game from each series on May 19th and 20th. NBCSN’s coverage will be exclusive. The Stanley Cup Final will go by the same broadcast format as in years past, with NBC televising games one and two, and 5-7 if necessary. NBC Sports Network will air games three and four.
NBCSports.com will provide online coverage. it will include “second screen” online streaming of every game on NBC, with a companion screen that provides live, in game highlights, “Star Cams”, chats with ProHockeyTalk, and a “Spotlight Cam”, that provides a look from above center ice.
Meanwhile, social media will be prevalent, as NBC Sports utilizes Instagram, Facebook, and Twitter throughout the post-season.