Bruins Launching Digital Network

From D.C. Denison of the Boston Globe:

The Boston Bruins are launching an ambitious effort Monday to bundle all of their digital, mobile, and social online assets under one umbrella brand, so the team and its fans will more easily tweet, friend, and pin each other.

The new Bruins Digital Entertainment Network will include more than a dozen properties, including the team’s Facebook and Pinterest pages, Twitter accounts, a mobile app, and a YouTube video channel. The team is also planning to use the network to better understand the digital habits of its younger fans, who are heavy users of the Internet and mobile devices, and to develop new marketing and sponsorship initiatives.

“This is a recognition that the Bruins are really a media company,’’ said Amy Latimer, senior vice president of sales and marketing. “We generate so much original content, on so many channels, that it makes sense to pull it all together.’’

Latimer said the goal of the network, in planning for nearly a year, will be “to get our content to our fans, in whatever way they want to get it.’’

 

Your National TV Schedule for the Week of March 26

Monday, March 26

Tampa Bay vs. Philadelphia, 7:30 p.m. ET, NBCSp/TSN2
Play by Play: Mike Emrick
Inside the Glass: Pierre McGuire

Los Angeles vs. Vancouver, 10:00 p.m. ET, TSN/NBCSp
Play by Play:
 Gord Miller
Inside the Glass: Ray Ferraro 

Tuesday, March 27

Florida vs. Montreal, 7:00 p.m. ET, TSN
Play by Play: Dave Randorf
Inside the Glass: Mike Johnson

Tampa Bay vs. Boston, 7:30 p.m. ET, NBCSp/TSN2
Play by Play: Dave Strader
Color: Mike Milbury
Inside the Glass: Brian Engblom

Wednesday, March 28

NY Rangers vs. Winnipeg, 7:00 p.m. ET, TSN
Play by Play:
 Gord Miller
Inside the Glass: Ray Ferraro  

Detroit vs. Columbus, 7:30 p.m. ET, NBCSp
Play by Play: Mike Emrick
Color: Eddie Olczyk
Inside the Glass: Pierre McGuire

San Jose vs. Anaheim, 10:00 p.m. ET, NBCSp
Play by Play: Randy Hahn
Color: Drew Remenda

Thursday, March 29

Washington vs. Boston, 7:00 p.m. ET, NHL Network

Philadelphia vs. Toronto, 7:00 p.m. ET, TSN
Play by Play: 
Chris Cuthbert
Inside the Glass: Ray Ferraro

Friday, March 30

Montreal vs. NY Rangers, 7:30 p.m. ET, TSN/NHL Network
Play by Play:
 Chris Cuthbert
Inside the Glass: Darren Pang 

Dallas vs. Vancouver, 10:00 p.m. ET, TSN/NBCSp
Play by Play:
 Gord Miller
Inside the Glass: Ray Ferraro  

Saturday, March 31

Ottawa vs. Philadelphia, 1:00 p.m. ET, CBC/NHL Network
Play by Play: Dean Brown
Color: Greg Millen
Reporter: Bruce Rainnie

Buffalo vs. Toronto, 7:00 p.m. ET, CBC
Play by Play:
 Jim Hughson
Color: Craig Simpson
Inside the Glass: Glenn Healy
Reporter: David Amber 

Montreal vs. Washington, 7:00 p.m. ET, CBC/NHL Network
Play by Play:
 Bob Cole
Color: Gary Galley
Reporter: Cassie Campbell 

Winnipeg vs. Tampa Bay, 7:00 p.m. ET, CBC
Play by Play: Rick Ball
Color: Kevin Weekes

Calgary vs. Vancouver, 10:00 p.m. ET, CBC
Play by Play: Mark Lee
Color: Daryl Reaugh
Reporter: Scott Oake

Sunday, April 1

Philadelphia vs. Pittsburgh, 12:30 p.m. ET, NBC
Play by Play: Mike Emrick
Color: Eddie Olczyk
Inside the Glass: Pierre McGuire

Boston vs. NY Rangers, 7:30 p.m. ET, NBCSp
Play by Play:
 Dave Strader
Inside the Glass: Brian Engblom