Hockey Day Sets Records For CBC

February 13, 2012 – Saturday’s 12th annual SCOTIABANK HOCKEY DAY IN CANADA broadcast—this year from Prince Edward Island—drew record audiences to CBC’S HOCKEY NIGHT IN CANADA for coverage of several aspects of the day-long celebration of Canada’s national game.


The combined audience for the pre-game, afternoon and prime-time NHL matchups and the two-part Celebrating The Game feature drew more than 11.4 million Canadians or about 34 per cent of the population—an increase in viewers of almost five per cent over last year’s SCOTIABANK HOCKEY DAY IN CANADA coverage.


The NHL matchups between the Winnipeg Jets vs. the Pittsburgh Penguins and the Ottawa Senators hosting the Edmonton Oilers were the most-watched SCOTIABANK HOCKEY DAY IN CANADA afternoon games ever, drawing an average total audience of 1.1 million viewers. That surpasses the previous record-holder, the Ottawa-Toronto game in 2002 (with an average audience of 1.09 million).


The Prime Time East game between the Montreal Canadiens and Toronto Maple Leafs also set a new SCOTIABANK HOCKEY DAY IN CANADA audience record, drawing an average of 2.32 million—just ahead of last year’s matchup between the same two clubs, which drew 2.30 million.


The western contest came in just shy of a new audience record, as the Vancouver Canucks-Calgary Flames game averaged 1.49 million viewers, just under the 1.50 million who tuned in to the same matchup last year.


Earlier in the SCOTIABANK HOCKEY DAY IN CANADA coverage, Celebrating The Game parts 1 and 2 averaged 242,000 and 553,000 viewers respectively, reaching more than three million Canadians in total.

The 2011 edition of SCOTIABANK HOCKEY DAY IN CANADA celebrated “Heroes,” with features from across the country reflecting the spirit of community and commitment that flow from the game of hockey. In addition to the NHL games, programming involved coast-to-coast satellite locations in Windsor, N.S., Montreal & Verdun, Que., Thunder Bay, Ont., Winnipeg, Man., Prince Albert, Sask. and Richmond, B.C.; a host of community events also took place across the country.



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