1.6 Million Canadians Tuned Into the Fantasy Draft
January 27, 2012 1 Comment
Toronto, ON (January 27, 2012) – While NHL All-Star team captains Daniel Alfredsson and Zdeno Chara deliberated over their draft picks last night, hockey fans made TSN and RDS their first picks overall, as overnight data from BBM Canada confirms the MOLSON CANADIAN NHL ALL-STAR PLAYER FANTASY DRAFT hosted by James Duthie delivered an average audience of 1.6 million viewers (TSN: 1.34 million; RDS: 254,000)*.
The 90-minute broadcast on TSN was the #2 program on Canadian television last night for A25-54, A18-49, and A18-34, following THE BIG BANG THEORY on CTV.
TSN’s broadcast of the DRAFT was also watched live on NBC Sports Network in the U.S.
Overall, 3.7 million unique viewers tuned in to watch some or all of the MOLSON CANADIAN NHL ALL-STAR PLAYER FANTASY DRAFT on TSN and RDS. Audience levels peaked at 2.2 million average viewers as Dallas Stars forward Jamie Benn was picked second-last in the 19-round DRAFT, making San Jose Sharks’ forward Logan Couture the last man standing on the stage.
The MOLSON CANADIAN NHL ALL-STAR PLAYER FANTASY DRAFT was also a hit on social media, as fans across Canada and around the world joined the conversation on Twitter using the hashtags #TSN and #AllStarDraft. At various points throughout the live broadcast both #TSN and #AllStarDraft were trending not only in Canada on Twitter, but worldwide as well. TSN’s James Duthie and Alyonka Larionov, along with the names of numerous NHL All-Star players, were also trending throughout the broadcast.
Fans also chimed in on TSN.ca, where the website’s live blog during the DRAFT had 18,200 participants last night. Along with chatter about the live broadcast, the blog pulled in tweets from TSN’s hockey experts and Insiders.
TSN’s broadcast of the MOLSON CANADIAN NHL ALL-STAR PLAYER FANTASY DRAFT was live from the Théâtre du Casino du Lac-Leamy in Gatineau, QC. Host Duthie was joined at the DRAFT by the NHL ON TSN panel featuring Darren Dutchyshen, Hockey Insider Bob McKenzie, and analysts Marc Crawford and Aaron Ward. TSN’s Larionov was backstage in the players’ green room to give fans exclusive access inside the event, posting behind-the-scenes photos and player comments to Twitter and TSN’s Fan Page on Facebook. The DRAFT is available now on demand at TSN.ca.
TSN’s coverage of NHL All-Star Weekend continues today with the 2012 NHL ALL-STAR MEDIA DAY PRESENTED BY ALLSTATE INSURANCE from 4-6 p.m. ET, and throughout the weekend with daily reports on SPORTSCENTRE and TSN.ca.