Bruins Get Blockbuster Numbers on Saturday, Take a Hit vs. the Pats on Sunday
January 23, 2012 Leave a comment
Considering they were going against the mighty New England Patriots and their quest to get beaten by the New York Giants in the Super Bowl for the second time in four years, the Boston Bruins held ground with only slightly below average numbers on Sunday.
First, however, the good news. The Bruins Saturday matinee on NESN, a thrilling overtime loss to the New York Rangers, drew a 7.1/15 local rating in Boston. This stands as the fourth-highest Bruins regular season rating in network history.
On Sunday, the Bruins took on the Philadelphia Flyers in a game that was up for a potential NBC slot. However, the game was shunned, and this was the only week that NBC will not flex the game they do not choose to NBC Sports Network. The game instead aired on NESN at 3 p.m. ET (the same time Patriots-Ravens began on CBS) in Boston and drew a respectable, if well below average, 2.3 rating in the market. Considering the Patriots likely drew in the 30’s and 40’s for their AFC title win, not bad. Still kind of a shame that one of the more exciting games of the season went somewhat unnoticed in a market that is currently mad for the game again.
So far, through 42 games, the Bruins are averaging a 5.2 on NESN. This is up 86% from the same time last season.