Canada Draws Big Numbers on TSN For US Showdown

Toronto, ON (January 3, 2012) – Canada rings in 2012 with Team Canada on TSN. BBM Canada data confirmed today that an average audience of 2.8 million Canadians watched TSN’s coverage of the Canada-United States game on New Year’s Eve. Overall, close to 7 million Canadians tuned in to watch some, or all, of the game on TSN.


TSN’s coverage of the 2012 IIHF WORLD JUNIOR CHAMPIONSHIP continues tonight with Canada facing Russia in the highly-anticipated semifinal game at 8:30 p.m. ET. The winner plays in the Gold Medal game on Thursday, Jan. 5 at 7:30 p.m. ET.


On a highly competitive night, TSN’s World Juniors broadcast on New Year’s Eve was the most-watched program overall on Canadian television.


In addition to the exciting game, fans also saw Campbell River, BC’s Barry Kazimer, come up short in his attempt to win $1 million during the Chevrolet Volt Million Dollar Shootout. Kazimer, along with two family members, took home three all-new Chevrolet Volts as part of the promotion.


The Canada-United States New Year’s Eve game capped off an overwhelmingly successful preliminary round. Over Team Canada’s four preliminary round games, TSN has averaged 2.4 million viewers.


• Dec. 26: Canada vs. Finland – 2.3 million viewers

• Dec. 28: Canada vs. Czech Republic – 2.55 million viewers

• Dec. 29: Canada vs. Denmark – 2.0 million viewers

• Dec. 31: Canada vs. Unites States – 2.8 million viewers


All four games ranked as the most-watched program of the day on Canadian television in all key demographics.


Online, registered 190,000 live streams of Team Canada games while TSN’s brand-new TSN Check-In app on Facebook – giving fans the ability to “check in” from around the world and show that they are cheering on Team Canada – has now gained more than 34,000 registered users, with fans checking in across Canada and from around the world.


TSN is Canada’s Sports Leader and Canada’s most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN’s comprehensive broadcast schedule features an exciting lineup of sports including NHL, CFL, NFL, NBA, MLS, the IIHF World Junior Championship, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup and Nationwide Series, Grand Slam Tennis, EURO 2012 and 2016, the Tour de France, NCAA March Madness tournament and Championship Boxing events. TSN properties include TSN2, TSN MOBILE and the industry-leading sports website Official broadcaster of the London 2012 Olympic Games, TSN is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.


About Steve Lepore
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