TSN with Continued World Juniors Success

Toronto, ON (December 30, 2011) – Canadians continue to embrace TSN’s coverage of the 2012 IIHF WORLD JUNIOR CHAMPIONSHIP. According to the latest audience data from BBM Canada, TSN’s coverage of Team Canada’s first three preliminary games have attracted an average audience of 2.3 million viewers.

• Dec 26: Canada vs. Finland – 2.3 million viewers

• Dec: 28: Canada vs. Czech Republic – 2.55 million viewers

• Dec: 29: Canada vs. Denmark – 2.0 million viewers

 

All three games ranked as the most-watched program of the day on Canadian television in all key demographics.

 

Online, TSN.ca registered 133,000 live streams of Team Canada games while TSN’s brand-new TSN Check-In app on Facebook – giving fans the ability to “check in” from around the world and show that they are cheering on Team Canada – has gained more than 27,000 registered users, with fans checking in across Canada and from around the world.

 

TSN’s coverage of the 2012 IIHF WORLD JUNIOR CHAMPIONSHIP continues on New Year’s Eve at 7:30 p.m. ET as Team Canada looks to go 4-0 in the round-robin when they take on Team USA. Live coverage of the game also features Campbell River, BC’s Barry Kazimer, as the retired military veteran heads to the ice during the first intermission for the chance to win $1 million and as many as three all-new Chevrolet Volt electric vehicles in the Chevrolet Volt Million Dollar Shootout.

 

TSN is Canada’s Sports Leader and Canada’s most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN’s comprehensive broadcast schedule features an exciting lineup of sports including NHL, CFL, NFL, NBA, MLS, the IIHF World Junior Championship, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup and Nationwide Series, Grand Slam Tennis, EURO 2012 and 2016, the Tour de France, NCAA March Madness tournament and Championship Boxing events. TSN properties include TSN2, TSN MOBILE and the industry-leading sports website TSN.ca. Official broadcaster of the London 2012 Olympic Games, TSN is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

 

About Steve Lepore
Contact me at stevemlepore@gmail.com

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