24/7 Season Two Premiere Down 26% From 2010
December 20, 2011 11 Comments
You just can’t predict television sometimes, and the double-digit losses for the premiere of Season 2 of the critically adored 24/7 Rangers/Flyers: Road to the NHL Winter Classic drew 284,000 viewers on Wednesday night. This was down 26% from episode one, featuring the Penguins and Capitals, which drew 383,000 viewers on December 15th of last year. Just as an example, the Chicago-Minnesota game on VERSUS drew 540,000 viewers on the same night.
Just as an example, in HBO terms, this is not necessarily bad for a non-Sunday night series. The Monday series Enlightened, which was recently renewed for a second season by the network, drew numbers of 151,000, 189,000 and 263,000 in it’s prior two airings (11/30, 12/6 and 12/3), while the season finale of recently-cancelled Bored to Death drew just 232,000 viewers on November 30th. But it is odd that the show hemorrhaged viewers from last year when there was just as much anticipation and even bigger market teams.