Make Fun of It’s Silly Name All You Want, the NHL Did Well on Cyber Monday

NEW YORK (December 1, 2011) – The National Hockey League (NHL®) recorded

another successful Thanksgiving holiday shopping weekend with record sales

at the NHL Powered by Reebok store in midtown New York City and online at

Shop.NHL.com. The on-ice success of hot-market teams coupled with newly

available 2012 Bridgestone NHL Winter Classic® merchandise, fashion-forward

men’s and women’s lifestyle apparel and headwear, plus a wide variety of

offerings from new licensees have resulted in a 15% increase year-to-date

in sales of NHL merchandise online, in-arena and at retail locations.

Fans flocked to the NHL Powered by Reebok store in midtown New York City

during Thanksgiving weekend, driving sales up 48% over the three-day period

last year and up 41% on Black Friday, Nov. 25. Nov. 25 and Nov. 26 have

moved into the top five most successful days in sales volume in the

flagship store’s history since its opening in October 2007. Overall, sales

for the month of November at the midtown location are up 17% from last

year.

Shop.NHL.com, the official online store of the NHL, generated 23% more

sales than last year during the four-day Thanksgiving holiday shopping

weekend. Cyber Monday, Nov. 28 was the top-selling day in Shop.NHL.com

history, up 61% from last year and besting the previous one-day sales

record set after the Boston Bruins’ Game 7 victory to capture the 2011

Stanley Cup®.

“Just when we think the bar can’t go any higher, our fans’ enthusiasm for

great new NHL products combined with the popularity of the NHL Winter

Classic, rings up another record year,” said Brian Jennings, NHL executive

vice president of marketing. We’re grateful that once again, NHL

merchandise is on more holiday shopping lists than ever before.”

Helping drive the NHL’s 15% year-to-date sales growth are the impressive

double-digit gains in men’s and women’s apparel triggered by a burgeoning

variety in high-quality lifestyle offerings from NHL licensees 47 Brand,

Old Time Hockey, Reebok, Mitchell & Ness, Red Jacket, G-III and Touch by

Alyssa Milano. NHL® Pillow Pets and Bleacher Creature player dolls are

among the new NHL licensed products gaining in popularity among fans this

holiday season.

2012 Bridgestone NHL Winter Classic® jerseys, apparel, cold-weather wear

and gifts and novelties continue to perform well in stores and online. Last

week’s unveiling of the Flyers’ NHL Winter Classic jersey and the

introduction of the NHL Winter Classic knit hats worn by New York Rangers

and Flyers players during pre-game activity Saturday triggered impressive

online and in-store sales for all three products.

NHL Winter Classic products were nine of the 10 top-selling items on

Shop.NHL.com on Cyber Monday:

1. Reebok Philadelphia Flyers 2012 NHL Winter Classic Reversible Knit Hat

2. CCM 2012 NHL Winter Classic Dueling Event T-shirt

3. Reebok Boston Bruins Premier Home Jersey

4. Reebok Philadelphia Flyers 2012 NHL Winter Classic Premier Jersey

5. HBO 24/7 Penguins/Capitals: Road to the 2011 NHL Winter Classic DVD

6. Reebok New York Rangers 2012 NHL Winter Classic Reversible Knit Hat

7. Reebok Philadelphia Flyers 2012 NHL Winter Classic Tassle Knit Hat

8. Reebok Philadelphia Flyers 2012 NHL Winter Classic Claude Giroux Premier

Jersey

9. CCM Philadelphia Flyers 2012 NHL Winter Classic Thermal

10. Reebok New York Rangers 2012 NHL Winter Classic T-shirt

About Steve Lepore
Contact me at stevemlepore@gmail.com

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