NBC Draws Pretty Much The Same Rating For Game in November That They Do For Games The Rest of the Year

The NHL and NBC put a lot of marketing muscle behind the first-ever Thanksgiving Showdown, between promotion on Sunday Night Football, and a pretty decent commercial behind it, but in the end the numbers were pretty much the same as what I’ve been posting on this website for years now.

The game between the Red Wings and Bruins – a shootout win for Detroit – drew a 1.0 overnight. It is believed that no NHL game has aired on network television this early in the season since at least the 1970’s, and perhaps not ever, so there’s nothing really to compare it to. A February 13th Boston-Detroit game from last year drew an 0.9, while only two non-special (Hockey Day/Winter Classic) NBC telecasts from last year were better. The NHL and NBC looked to start a tradition here, and I suppose you have to start somewhere. The NHL On NBC returns on January 2nd with the Rangers and Flyers in the Winter Classic.

NHL On NBC Overnights This Season
November 25 – Detroit vs. Boston:

NHL On NBC Overnights For 2010-11 Season
January 1 – Washington vs. Pittsburgh: 
January 23 – Philadelphia vs. Chicago:
February 6 – Pittsburgh vs. Washington: 
February 13 – Boston vs. Detroit: 
February 20 – Regional Coverage*: 
February 20 – Pittsburgh vs. Chicago*: 
March 6 – Philadelphia vs. NY Rangers: 0.9
March 13 – Chicago vs. Washington: 0.9
March 20 – NY Rangers vs. Pittsburgh: 0.7
April 3 – NY Rangers vs. Philadelphia: 1.0
April 10 – Detroit vs. Chicago: 1.1
Season Average: 1.1

2011 Stanley Cup Playoff Overnights

Apr. 16 – Phoenix vs. Detroit, Game 2: 1.1 
Apr. 17 – Washington vs. NY Rangers, Game 3: 
Apr. 23 – NY Rangers vs. Washington, Game 5: 1.3
Apr. 24 – Philadelphia vs. Buffalo, Game 6: 1.6
Apr. 30 – Boston vs. Philadelphia, Game 1: 1.5
May 1 – Detroit vs. San Jose, Game 2: 1.6
May 21 – Boston vs. Tampa Bay, Game 4: 1.5
May 22 – Vancouver vs. San Jose, Game 4: 1.3
Average To Date: 1.4

NHL on NBC Overnights for 2009-10 Season

Jan. 1, Philadelphia vs. Boston*: 2.6
Jan. 17, Chicago vs. Detroit: 
Jan. 24, Pittsburgh vs. Philadelphia: 
Jan. 31, Detroit vs. Pittsburgh: 
Feb. 7, Pittsburgh vs. Washington: 
Mar. 7, Detroit vs. Chicago: 
Mar. 14, Washington vs. Chicago: 
Mar. 21, NY Rangers vs. Boston: 0.7
Apr. 4, Detroit vs. Philadelphia: 1.0
Apr. 11, Boston vs. Washington: 0.9
Season Average: 1.2

2010 Stanley Cup Playoff Overnights

Apr. 17 – Boston vs. Buffalo, Game 2: 1.2
Apr. 18 – Phoenix vs. Detroit, Game 3: 1.5
Apr. 24 – Nashville vs. Chicago, Game 5: 1.3
Apr. 25 – Phoenix vs. Detroit, Game 6: 1.3
May 1 – Philadelphia vs. Boston, Game 1: 1.6
May 2 – Montreal vs. Pittsburgh, Game 2: 1.6
May 16 – Chicago vs. San Jose, Game 1: 1.7
May 22 – Philadelphia vs. Montreal, Game 4: 1.6
May 23 – San Jose vs. Chicago, Game 4: 2.0
Playoff Average: 1.5

2009 Stanley Cup Playoff Overnights

Apr. 18 – NY Rangers vs. Washington, Game 2: 1.0
Apr. 19 – Pittsburgh vs. Philadelphia, Game 3: 1.7
Apr. 25 – Pittsburgh vs. Philadelphia, Game 6: 1.2
Apr. 26 – Washington vs. NY Rangers, Game 6: 1.0
May 2 – Pittsburgh vs. Washington, Game 1: 1.4
May 3 – Anaheim vs. Detroit, Game 2: 1.3
May 17 – Chicago vs. Detroit, Game 1: 2.0
May 24 – Detroit vs. Chicago, Game 4: 1.5
Playoff Average: 1.3

14 Responses to NBC Draws Pretty Much The Same Rating For Game in November That They Do For Games The Rest of the Year

  1. bomber says:

    Did I miss something I was at the game .A shootout win for boston!

  2. Haley says:

    Ummm it was definitely a shoot out LOSS for Boston- WIN for Detroit…

  3. Haley says:

    Bertuzzi had the winning shootout goal! I even checked my score app and it says Wings Win 3-2 (SO))

  4. john says:

    I’m going to go out on a limb here and say that the casual sports fan does like hockey, however, the casual sports fan only cares about the team from the area he or she is from and no one else. I feel as if you can get Chicago fans or Philly fans to care about and take interest in detroit v. boston game, then you’d have higher ratings. i’m in pittsburgh and very few pens fans will take the time to watch a nonpens vs. caps, rags, or flyers game outside of the playoffs. they just sluff off the game with an ovie sucks or something. I feel like that isn’t a problem for the nba and def. is not a problem for the nfl.

  5. Eddie says:

    I think that is a valid point. Fans are more isolated to their teams and not the league. I’m consider myself a fan of the league first. I love my oilers but, I love the league in general. I’ll watch anything if it is warranted. Detroit vs Boston was a great matchup for the NHL to put out original six, two great teams, some star players and it was on a holiday. I thought this game could get maybe a 1.5 but, I guess it didn’t.

  6. kevin says:

    You can’t compare anything to the NFL. In the NFL every team plays on the same day at the same time as well. So everyone is watching THEIR team at the same time. That isn’t the case in any other sport. As for NHL ratings hockey is just not as popular as basketball or baseball for obvious reason. However, I still don’t understand how NHL ratings are always the same…1.0….it doesn’t make sense. In the NBA if Bos plays LA they might get a 4.0 while SA and Miami would get a 2.1…but the NHL gets a 1.0-1.1 no matter who plays….makes no sense.

    • Bill says:

      Fishy ain’t it?

    • Kevin says:

      It is what it is. Can’t do anything about it. The system has been around forever and people believe it’s 100% accurate (Of course, most of them have no idea how the Nielsen Guess-Machine works).. It’s never going to change…

    • TDS says:

      You have to realize how rare it is for NBC to ever have teams outside the core four ever play on NBC. That’s why it’s always the same ratings– always the same teams. Boston, New York, Pittsburgh, Philadelphia, sometimes Detroit, Chicago and Washington. Buffalo, a very strong but small hockey market, is lucky to get one game a year. The rest of the U.S. based teams don’t have enough of a national following to warrant national coverage these days, except maybe San Jose, and we all know how East Coast Bias works.

  7. Jared says:

    Go back to saturday games at 2/3pm est. Get rid of the 2 analyst. Like inside the glass but make Edzo or Pierre the guy not both. Way too much analyzing and not enough story tellin of play by play. Doc step aside and let strader or Gary Thorne take the helm. Doc spends to much asking hypothetical questions and calling wrong teams scoring like this past Friday on wings goal. Abc regional saturday coverage drew well at 2.0s so maybe time to go back to that model. MLB still does it w exception on fox prime time games.

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