Greenburg to Bring Fans Closer to the Ice
November 15, 2011 Leave a comment
If you haven’t read it yet, Wyshynski’s piece on Ross Greenburg is must read:
For the last two years, the most compelling television programs about the National Hockey League were being shown on a pay cable station that doesn’t air a single live hockey game.
HBO’s 2010 documentary “Broad Street Bullies” was a thorough and intuitive look at the history of the Philadelphia Flyers. Later that year, HBO presented “Penguins Capitals 24/7: The Road To The Winter Classic,” regarded as the series that changed how the NHL presents and sells its product through narrative television programs. (A second edition of “24/7” begins in December.)
The architect for both projects was Ross Greenburg, the former president of HBO Sports who left that post in July. He’s won 51 Sports Emmy Awards, and also helped create “Hard Knocks” and “Real Sports With Bryant Gumbel.”
This week, the League announced the creation of NHL Original Productions, a join effort with Ross Greenburg Productions. The significance of this partnership can’t be stressed enough: The best parts of “HBO 24/7” are going to be sliced up and packaged as their own programs on NBC Sports Network, The NHL Network and other platforms.
Meanwhile, the greatest stories in hockey history — from the 1972 Summit Series to the careers of players like Bobby Orr — are going to be tackled by one of sports television’s most successful guiding hands for documentaries.