Boston-Carolina Tops VERSUS Numbers For the Week

With both local markets allowed to watch Wednesday night’s NHL telecast on VERSUS, the result was a higher viewership level.

Last night’s first-ever VERSUS Wednesday night “Game of the Week” between the Bruins and Hurricanes drew an 0.2 rating and 312,000 viewers. The game drew 189,000 viewers among Adults 18-49. This was down 28% from VERSUS’ first non-Opening Night exclusive telecast in 2010 (432,000 for Colorado/Detroit on Tuesday, October 12). It was, however, up 27% from VERSUS’ first Wednesday night telecast of 2010 (246,000 for a NY Islanders/Washington game that was blacked out in DC on Wednesday, October 13). An okay start, considering the Hurricanes are a small-market team, and VERSUS was attempting to launch a new hockey night.

VERSUS peppered the evening with hockey, to varying degrees of success. A 6 p.m. ET edition of NBC Sports Talk, the second half-hour of which featured a Bruins banner raising documentary, drew just 21,000 viewers (9,000 among Adults 18-49). The 7 p.m. ET NHL Live pre-game edition drew 77,000 viewers (43,000 in the demo). The NHL Live post-game airing a bit past 10 p.m. ET scored 172,000 viewers (130,000 in the demo). Finally, a 10:30 p.m. ET edition of NHL Overtime – the second half of which reran the banner raising documentary – retained 106,000 viewers (79,000 in the demo). VERSUS returns with NHL coverage on Monday and Tuesday night next week.

VERSUS viewership numbers so far this season

October 6
Boston vs. Philadelphia – 874,000
Pittsburgh vs. Vancouver – 342,000

October 7
NY Rangers vs. Los Angeles – 101,000

October 8
NY Rangers vs. Anaheim – 124,000

October 10
Tampa Bay vs. Washington – 162,000

October 11
Florida vs. Pittsburgh – 216,000

October 12
Boston vs. Carolina – 312,000

(Source: The Voice of TV)

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