Pens Bigger Out Of Market Draw Then Caps on VERSUS This Week
October 13, 2011 6 Comments
Both the Pittsburgh Penguins and Washington Capitals played games on VERSUS against Florida teams that were blacked out in their local markets, and the Pens proved the larger attraction.
Monday night’s VERSUS telecast of Lightning/Capitals (which aired on CSN Mid-Atlantic in DC, but on VERSUS in Tampa) drew an 0.1 rating and 162,000 viewers for Washington’s 6-5 shootout victory over Tampa Bay. Tuesday night’s broadcast of Panthers/Penguins (seen on ROOT Sports in Pittsburgh, VERSUS in South Florida) drew an 0.2 rating and 216,000 viewers for Pittsburgh’s 4-2 victory over Florida. Panthers/Pens also drew more viewers among Adults 18-49 (116,000) than Lightning/Caps (86,000).
Meanwhile, Saturday’s telecast of Rangers/Ducks from the NHL Premiere series drew 124,000 viewers at 1 p.m. ET. The telecast was blacked out in the New York metropolitan area, but aired live on VERSUS in Southern California. This was up 19% from the prior afternoon’s New York-blacked-out Rangers/Kings game (101,000). It was also up 7% from the year-ago telecast of Phoenix/Boston (116,000), which was blacked out in Boston.
(Source: The Voice of TV)