Rangers-Kings Audience Small, Posts Gains From 2010

VERSUS’ afternoon telecast of the New York Rangers-Los Angeles Kings game from Stockholm, Sweden – which did not air exclusively in the New York market – drew a small, but improved audience on Friday.

The game – which started at 1 p.m. ET/10 a.m. PT – drew 101,000 viewers and 42,000 among Adults 18-49. This was up 6% from the Minnesota-Carolina game that aired on early Friday afternoon in 2010 (95,000) and was exclusive in both local television markets.

(Source: The Voice of TV)

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