Honda Returns as Official Vehicle of the NHL

NEW YORK (September 12, 2011) ─ The National Hockey League® (NHL)

today announced that American Honda Motor Co., Inc. has renewed as League

partner in the United States in the automotive category. The three-year

agreement includes returning participation and activations at NHL events,

such as NHL Winter Classic and NHL All-Star Weekend, with increased

presence around NHL Awards and NHL Draft.


Honda will return as the presenting sponsor for the NHL SuperSkills

event and NHL All-Star MVP Award for the next two NHL All-Star Weekends

that are held in the U.S., through which Honda will receive exposure via

in-ice placements, dasherboard branding, in-arena spots, and presence at

the accompanying fan festivals.


“With the considerable growth and popularity of hockey and the

improved and robust media offerings in the last couple of years, the NHL

continues to provide us with broader media buy options and greater exposure

platforms,” said Tom Peyton, Honda Brand Manager. “This partnership

continues to be a great fit for Honda as we share a similar and attractive

demographic with the NHL – young, affluent and educated.”


“Honda has been a great partner for the NHL supporting hockey at

every level and we look forward to continuing to align ourselves with a

leader in the automotive industry,” said Keith Wachtel, NHL Senior Vice

President of Integrated Sales. “The NHL will continue to work with Honda to

develop unique media and event platforms that will expand the reach of our

game and connect with the most loyal and passionate fan base in sports.”


NHL media properties, such as, NHL Network and NHL Mobile,

NHL member Clubs, as well as NHL broadcast partners, NBC and Versus, will

provide Honda with even more visibility by way of advertising spots,

content integration, in-game features, customized content, and more, to the

vast number of NHL fans that consume the sport.


About the NHL

The National Hockey League, founded in 1917, is the second-oldest of the

four major professional team sports leagues in North America. Today, the

NHL consists of 30 Member Clubs, each reflecting the League’s international

makeup, with players from more than 20 countries represented on team

rosters. According to a Simmons Market Research study, NHL fans are

younger, more educated, more affluent, and access content through digital

means more than any other sport. The NHL entertains more than 250 million

fans each season in-arena and through its partners in national television

(VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, ASN and NHL Network™) and radio

(NHL Radio™, Sirius XM Radio and XM Canada). Through the NHL Foundation,

the League’s charitable arm, the NHL raises money and awareness for Hockey

Fights Cancer™ and NHL Youth Development, and supports the charitable

efforts of NHL players. For more information on the NHL, log on to

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