VERSUS to Become NBC Sports Network on January 2, 2012
August 1, 2011 12 Comments
Michael McCarthy of USA Today breaks the story. More later today:
So much for the Versus name in TV sports. Comcast’s NBC Sports Group will announce Monday that it’s jettisoning the Versus moniker and changing the name of the cable channel to NBC Sports Network. The makeover, including a new peacock logo, takes effect Jan. 2.
“This is more than just a name change for Versus,” NBC Sports Group boss Mark Lazarus said in a statement. “It’s a complete repositioning of the brand.”
The national sports channel did a nice job on the NHL. But some hockey viewers complain, rightly or wrongly, they have trouble finding it on their cable box. Plus, Versus never developed into the legitimate, national rival to ESPN that many sports viewers had hoped.
The move was expected. Versus no longer has its own website.