Stanley Cup Final Down 13% From Last Year, About 5K Viewers From Game 3
June 9, 2011 3 Comments
American coverage of the 2011 Stanley Cup Final remained down from the 2010 series, but are still solid considering that a Canadian team is participating.
Game 4 of the championship series, in which the Bruins tied the best-of-seven at two games apiece, drew 2.71 million viewers on VERSUS. This is down 13% from the comparable match-up last year (PHI/CHI, Game 4 drew 3.1 million) and down about 4,000 viewers from Game 3, which drew 2.75 million viewers on Monday night.
Game 4 was the second most-watched program of the night on cable television, being beaten by CMT’s coverage of the CMT Music Awards (2.89 million viewers). It was also the second most-watched program among Adults 18-49 on cable, scoring a 1.1, and bested only by the season finale of South Park (1.3) on Comedy Central.
Through four games, the 2011 Stanley Cup Final on NBC and VERSUS have averaged 3.4 million viewers. This is down 20% from the 2010 Stanley Cup Final, which had drawn 4.23 million viewers on average through four games. It is also down 17% from the 2009 Stanley Cup Final, which drew an average of 4.05 million viewers through Game 4. However, they’re still solid numbers for a Stanley Cup Final featuring a Canadian team, as VERSUS has produced the two largest audiences for Cup games featuring teams from Canada since 1994.