Game 2 Drops 27% From Game 1, 43% From 2010
June 5, 2011 8 Comments
Despite a good start with Game 1 and a classic overtime finish with Game 2, the Stanley Cup Final hit their lowest point on broadcast television since 2007.
Game 2 drew a mediocre 3.37 million viewers, and a 1.2 rating among Adults 18-49. This is down 43% from Game 2 of the 2010 Stanley Cup Final (which aired on a Monday, and drew 5.91 million viewers), and down 27% from Game 1 of this series (which drew 4.56 million viewers on Wednesday). The 1.2 in the demo, while good enough to win the night on broadcast television, was down 34% from Game 1. It was also a 50% drop from Game 2 of the 2010 Final, which again, aired on the more viewer-friendly Monday night.
This was the least-watched Stanley Cup Final broadcast on network television since Game 5 of the 2007 Stanley Cup Final, which drew 2.87 million viewers. That game, funny enough, also drew a 1.2 in the Adults 18-49 demographic. Not to draw comparisons, but that was also the last Stanley Cup Final to draw a Canadian team.
Through two games, the 2011 Stanley Cup Final has averaged 3.96 million viewers on NBC. Last year, after two broadcasts, the Stanley Cup Final was averaging 5.12 million viewers, a drop of 23%. In 2009, the Stanley Cup Final was averaging 4.92 million viewers, a drop of 20%. The Stanley Cup Final returns to network television on Friday night for Game 5, that is, if the Bruins can force at least a fifth game.