NBC Draws 4.56 Million, Finishes Game 1 Up 5% From 2010

The final ratings have been released for last night, which average in how many folks tuned to various programs in every market, not just the big, metered markets used to measure overnight.

NBC’s coverage of Game 1 in the 2011 Stanley Cup Final drew 4.56 million viewers, up from 4.56 million in the overnights. The game was up 5% from last year’s numbers, and the best numbers for a Game 1 telecast since 1999. Remember that from 2000-2008, Game 1 of the Final aired on cable via either ESPN or VERSUS, whereas Game 1 in 1999 aired on broadcast’s FOX.

In the coveted Adults 18-49 demographic, the NHL drew a 1.8/6 share. This was up 6% from last year’s 1.7 in that demo. Once again, the NHL won the 10 p.m. ET hour in the all-important demographic. Regardless of context and circumstances, the NHL squeezed solid numbers for hockey out of a match-up that many thought would not translate to good television ratings.

About Steve Lepore
Contact me at stevemlepore@gmail.com

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