Boston Scores Big For Game 4 On NBC
May 25, 2011 10 Comments
NBC’s numbers show that while the Boston market has hit a fever pitch, there is still some growing that needs to be done in “less traditional” though successful on-ice markets like Tampa Bay and the Bay Area.
NBC’s broadcast of Game 4 between the Bruins and Lightning – which drew a 1.5 nationally – scored a 12.3/36 in Boston (#7 in US TV market size). That means more than a third of all televisions turned on at the time were watching the Bruins lose to the Lightning. The broadcast is well up from NBC’s last Bruins telecast, though it was for a Game 1 in the last round against Philadelphia. That telecast drew an 11.1/29.
The game drew a 5.2/14 in Tampa Bay (#13 in TV market size), which isn’t bad (considering that Game 1 between the Bruins and Flyers drew a 6.6/17 in Philadelphia) but not world-beating.
The Sunday broadcast of Game 4 between the Sharks and Canucks had a bit more of an uphill climb, ratings-wise, since it featured a Canadian team and only had one local market to draw from. That market was San Jose/San Francisco, where the game scored a 4.5/15 in the country’s sixth biggest television market. Again, a decent number, but not much higher than NBC’s Game 2 broadcast of Red Wings/Sharks a few weeks ago, which drew a 4.3/14. The game hit a 1.3 rating nationally.