The 2011 Conference Final round continued to trend down for The NHL On NBC, with both broadcasts this weekend posting losses.
On Saturday, the network aired Game 4 of the Boston/Tampa Bay series and scored a 1.5 overnight, down 6% from the similar broadcast last year (MTL/PHI, 5/22/10: 1.6). There was no comparable broadcast two years ago. This nearly doubled the series’ 0.8 average rating on VERSUS.
Sunday’s NBC broadcast of Game 4 between Vancouver and San Jose drew a not-necessarily-disasterous-all-things-considered 1.3 overnight, though it was down 35% from last year’s comparable broadcast (SJ/CHI, 5/23/10: 2.0). It was also down 14% from the broadcast two years ago (DET/CHI, 5/24/09: 1.5).
The 2011 Stanley Cup Playoffs on NBC averaged a 1.4 overnight rating for eight broadcasts. This is down 7% from 2010’s average for nine broadcasts, but 8% better than 2009’s average for eight broadcasts. The NHL will return to NBC for Games 1 & 2 of the Stanley Cup Final.
NHL On NBC Overnights This Season
January 1 – Washington vs. Pittsburgh: 2.8
January 23 – Philadelphia vs. Chicago: 1.1
February 6 – Pittsburgh vs. Washington: 1.0
February 13 – Boston vs. Detroit: 0.9
February 20 – Regional Coverage*: 1.2
February 20 – Pittsburgh vs. Chicago*: 1.2
March 6 – Philadelphia vs. NY Rangers: 0.9
March 13 – Chicago vs. Washington: 0.9
March 20 – NY Rangers vs. Pittsburgh: 0.7
April 3 – NY Rangers vs. Philadelphia: 1.0
April 10 – Detroit vs. Chicago: 1.1
Season Average: 1.1
2011 Stanley Cup Playoff Overnights
Apr. 16 – Phoenix vs. Detroit, Game 2: 1.1
Apr. 17 – Washington vs. NY Rangers, Game 3: 1.3
Apr. 23 – NY Rangers vs. Washington, Game 5: 1.3
Apr. 24 – Philadelphia vs. Buffalo, Game 6: 1.6
Apr. 30 – Boston vs. Philadelphia, Game 1: 1.5
May 1 – Detroit vs. San Jose, Game 2: 1.6
May 21 – Boston vs. Tampa Bay, Game 4: 1.5
May 22 – Vancouver vs. San Jose, Game 4: 1.3
Average To Date: 1.4
NHL on NBC Overnights for 2009-10 Season
Jan. 1, Philadelphia vs. Boston*: 2.6
Jan. 17, Chicago vs. Detroit: 0.8
Jan. 24, Pittsburgh vs. Philadelphia: 1.3
Jan. 31, Detroit vs. Pittsburgh: 1.2
Feb. 7, Pittsburgh vs. Washington: 1.3
Mar. 7, Detroit vs. Chicago: 1.2
Mar. 14, Washington vs. Chicago: 1.0
Mar. 21, NY Rangers vs. Boston: 0.7
Apr. 4, Detroit vs. Philadelphia: 1.0
Apr. 11, Boston vs. Washington: 0.9
Season Average: 1.2
2010 Stanley Cup Playoff Overnights
Apr. 17 – Boston vs. Buffalo, Game 2: 1.2
Apr. 18 – Phoenix vs. Detroit, Game 3: 1.5
Apr. 24 – Nashville vs. Chicago, Game 5: 1.3
Apr. 25 – Phoenix vs. Detroit, Game 6: 1.3
May 1 – Philadelphia vs. Boston, Game 1: 1.6
May 2 – Montreal vs. Pittsburgh, Game 2: 1.6
May 16 – Chicago vs. San Jose, Game 1: 1.7
May 22 – Philadelphia vs. Montreal, Game 4: 1.6
May 23 – San Jose vs. Chicago, Game 4: 2.0
Playoff Average: 1.5
2009 Stanley Cup Playoff Overnights
Apr. 18 – NY Rangers vs. Washington, Game 2: 1.0
Apr. 19 – Pittsburgh vs. Philadelphia, Game 3: 1.7
Apr. 25 – Pittsburgh vs. Philadelphia, Game 6: 1.2
Apr. 26 – Washington vs. NY Rangers, Game 6: 1.0
May 2 – Pittsburgh vs. Washington, Game 1: 1.4
May 3 – Anaheim vs. Detroit, Game 2: 1.3
May 17 – Chicago vs. Detroit, Game 1: 2.0
May 24 – Detroit vs. Chicago, Game 4: 1.5
Playoff Average: 1.3
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