The NHL To Start Shopping Media Rights In Europe, the Middle East and Africa

NEW YORK (May 16, 2011) – The National Hockey League (NHL) is inviting tenders for its International Media Rights of live NHL games throughout Europe, Middle East and Africa covering the 2011-12 through 2014-15 seasons.

The tender process will be conducted in an open and transparent manner. Evolution Media Capital (EMC) will manage the process in its role as an independent advisor to the NHL.

Beginning on May 17, 2011, interested parties will receive via email the Invitation to Tender Document which includes an outline of the available Rights Package, a description of the Bidding Process as well as the Bid Form. The deadline for the bids is June 8, 2011.

The NHL’s appeal to international broadcasters has never been higher. With 26 percent of its players coming from outside of North America, the League is truly global, drawing millions of fans and viewers from around the world, including in the 142 countries and territories where NHL games are broadcast. Since 2007, the NHL has staged more than 35 exhibition and regular season games in Europe attended by over 400,000 fans.

Demand for NHL video content is very strong among NHL’s international fans. International visitors to have grown 32 percent year-over-year. They account for 20 percent of all traffic to the League’s website and consume video on at more than twice the rate of North American fans (up 116 percent year-over-year).


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