Ebersol Announes NBC Rebrand Of Comcast Sportsnet
May 6, 2011 8 Comments
From David Goetzl of Mediapost:
NBC Sports is going local. Comcast plans to place the “NBC Sports” brand on its collection of regional sports networks that stretch from Boston to Portland.
“Something like ‘NBC Sports Philadelphia,’ ‘NBC Sports Chicago,’ etc.,” said Dick Ebersol, the head of NBC Sports.
The move drops the Comcast and now “CSN” brand from the regional networks, where the main programming is local pro sports teams.
An “NBC Sports” channel will launch in Houston next year, giving the brand a presence in six of the country’s top-10 markets. Chicago and Philadelphia are the country’s third and fourth largest.