The Big Markets Deliver Big Ratings Locally

A play, in three acts. First, from Fang’s Bites:

For last night’s thrilling Round 1, Game 5 Blackhawks shutout victory over the host Vancouver Canucks (back-to-back wins by the Blackhawks send the series back to Chicago for Game 6 on Sunday on Comcast SportsNet, coverage begins at 6:00 PM), Comcast SportsNet attracted approx. 370,575 households for the entire length of the game and posted a solid 12.30 peak rating during the 10:30 PM quarter-hour (approx. 430,820 households). The 10.58 single game Blackhawks ratings record on Comcast SportsNet beats the network’s previous all-time high set last year on May 5, 2010 (Rd. 2, Gm. 3 at Vancouver – 10.14 household rating).

Comcast SportsNet was also the #1-highest rated television network in the Chicago market last night for all TV Households and EVERY key demographic, including Adults 25-54 (7.88 rating in this demo), for the entire length of the Blackhawks game (9:00-11:45 PM). During the local news time period of 10:00-10:30 PM, Comcast SportsNet was again #1 in the market scoring an 11.62 household average.

Compared to last year’s first round playoff series vs. Nashville, Blackhawks playoff ratings on Comcast SportsNet have performed exceptionally well this year with a 15% overall increase for households and a 21% increase for Adults 25-54.

From MSG:

New York, NY – April 21, 2011 – MSG Networks’ ratings of the New York Rangers in the Stanley Cup Playoffs continued to stay hot through the fourth game of the series versus the Washington Capitals. Wednesday night’s telecast garnered a 3.05 household rating, which, combined with the 3.45 household rating in Game 1, marks the first time two Rangers games have scored above a 3.00 household rating in the same playoff series since 1997.

Through three Rangers playoff games on MSG Networks this postseason, the average ratings in the household, as well as two key demos, are up when compared to the first three games on MSG Networks during the 2008-09 first round playoff series, which also against the Capitals. The A25-54 rating is up 32% (2.15 A25-54 vs. 1.63 A25-54), the M25-54 rating is up 18% (3.45 M25-54 vs. 2.92 M25-54) and the HH rating is up 7% (2.87 HH vs. 2.68 HH).

Game 5 of the series will be telecast nationally at 3:00 p.m. on Saturday and immediately after the game MSG Network will produce a 60-minute post game show. If Game 6 is necessary on Monday, MSG Network will telecast the game along with 60-minute pre- and post game shows.

and back to Fang’s Bites:

NESN’s coverage of last night’s 4-2 Bruins win over Montreal in Game #3 of their Eastern Conference Quarterfinal series was the highest rated Bruins playoff game in network history that was not a Game 7, garnering a 10.7 household rating in the Boston DMA. Only 3 other Bruins games have earned higher ratings on NESN since the network launched in 1984, all of which were Game 7 of a playoff series.

Top 5 Bruins Playoff Ratings in NESN History

5/14/09 Game #7 vs. Carolina 14.1

5/14/10 Game #7 vs. Philadelphia 13.2

4/19/04 Game #7 vs. Montreal 11.2

4/18/11 Game #3 vs. Montreal 10.7

5/12/10 Game #6 vs. Philadelphia 10.3

About Steve Lepore
Contact me at stevemlepore@gmail.com

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