NBC First Round Broadcasts Slip Year-to-Year

According to Austin Karp of SportsBusiness Daily, the NBC broadcasts of two Stanley Cup Playoff games averaged a 1.2 overnight rating over the weekend. This is down 12% from last year’s approx. 1.35 average, and down the same from the similar average in 2009.

Saturday’s broadcast of Coyotes vs. Red Wings, Game 2 drew a 1.1 overnight. This was down 9% from last year’s broadcast of Bruins vs. Sabres, Game 2. It was also down 32% from last year’s Sunday afternoon broadcast of Coyotes vs. Red Wings, Game on NBC, which drew a 1.6 on April 18, 2010. The number is still up 10% from the comparable broadcast in 2010, Rangers vs. Capitals, which drew a 1.0 on April 18, 2009.

Sunday’s broadcast of Capitals vs. Rangers, Game 3 drew a 1.3 overnight, the highest an indoor NHL broadcast has drawn since last year’s Stanley Cup Final. This was down 13% from that aforementioned Coyotes/Red Wings game from 2010. It was also down 24% from the comparable broadcast of Penguins vs. Flyers, Game 3 on April 19, 2009.

NHL On NBC Overnights This Season
January 1 – Washington vs. Pittsburgh: 
2.8
January 23 – Philadelphia vs. Chicago:
 1.1
February 6 – Pittsburgh vs. Washington: 
1.0
February 13 – Boston vs. Detroit: 
0.9
February 20 – Regional Coverage*: 
1.2
February 20 – Pittsburgh vs. Chicago*: 
1.2
March 6 – Philadelphia vs. NY Rangers: 0.9
March 13 – Chicago vs. Washington: 0.9
March 20 – NY Rangers vs. Pittsburgh: 0.7
April 3 – NY Rangers vs. Philadelphia: 1.0
April 10 – Detroit vs. Chicago: 1.1
Season Average: 1.1

2011 Stanley Cup Playoff Overnights

Apr. 16 – Phoenix vs. Detroit, Game 2: 1.1 
Apr. 17 – NY Rangers vs. Washington, Game 3:
1.3

NHL on NBC Overnights for 2009-10 Season

Jan. 1, Philadelphia vs. Boston*: 2.6
Jan. 17, Chicago vs. Detroit: 
0.8
Jan. 24, Pittsburgh vs. Philadelphia: 
1.3
Jan. 31, Detroit vs. Pittsburgh: 
1.2
Feb. 7, Pittsburgh vs. Washington: 
1.3
Mar. 7, Detroit vs. Chicago: 
1.2 
Mar. 14, Washington vs. Chicago: 
1.0
Mar. 21, NY Rangers vs. Boston: 0.7
Apr. 4, Detroit vs. Philadelphia: 1.0
Apr. 11, Boston vs. Washington: 0.9
Season Average: 1.2

2010 Stanley Cup Playoff Overnights

Apr. 17 – Boston vs. Buffalo, Game 2: 1.2
Apr. 18 – Phoenix vs. Detroit, Game 3: 1.5
Apr. 24 – Nashville vs. Chicago, Game 5: 1.3
Apr. 25 – Phoenix vs. Detroit, Game 6: 1.3
May 1 – Philadelphia vs. Boston, Game 1: 1.6
May 2 – Montreal vs. Pittsburgh, Game 2: 1.6
May 16 – Chicago vs. San Jose, Game 1: 1.7
May 22 – Philadelphia vs. Montreal, Game 4: 1.6
May 23 – San Jose vs. Chicago, Game 4: 2.0
Playoff Average: 1.5

2009 Stanley Cup Playoff Overnights

Apr. 18 – NY Rangers vs. Washington, Game 2: 1.0
Apr. 19 – Pittsburgh vs. Philadelphia, Game 3: 1.7
Apr. 25 – Pittsburgh vs. Philadelphia, Game 6: 1.2
Apr. 26 – Washington vs. NY Rangers, Game 6: 1.0
May 2 – Pittsburgh vs. Washington, Game 1: 1.4
May 3 – Anaheim vs. Detroit, Game 2: 1.3
May 17 – Chicago vs. Detroit, Game 1: 2.0
May 24 – Detroit vs. Chicago, Game 4: 1.5
Playoff Average: 1.3

About Steve Lepore
Contact me at stevemlepore@gmail.com

2 Responses to NBC First Round Broadcasts Slip Year-to-Year

  1. Sean says:

    In the battle for casual viewers, the NHL is going to have a harder time than in recent years because the NBA playoffs have great matchups and good buzz following an excellent first wknd of games. Just going back to last year’s NBA playoffs, I don’t remember even paying attention to the 1st round because it was mostly sweeps & five-game series.

    They really shouldn’t bother with the West on NBC unless it’s Detroit vs. Chicago. Hockey fans live in the midwest and northeast. They don’t live in California. They don’t live in Nashville. They certainly don’t live in Phoenix.

  2. Larry says:

    Better sign that tv contract fast

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