Hawks/Caps on NBC Down From Last Year, Even with Last Week

According to Sports Business Daily (reg. required), the NBC broadcast of Blackhawks-Capitals on Sunday afternoon drew an 0.9 overnight rating, down 10% from the similar broadcast last year (WSH/CHI, 3/14/10: 1.0) though drawing the same as the NHL On NBC broadcast last week (PHI/NYR, 3/6/11: 0.9). This marks the third sub-1.0 overnight rating of the season for NBC, and the third in four weeks. The only sports programs that drew lower ratings on network TV this weekend were the Atlantic-10 Championship, the U.S. Snowboarding Grand Prix, and a Daytona 500 special.

Everything took a hit this weekend because of college hoops. The NBA drew only a 1.7 on ABC for Magic-Suns, which may be an all time low for the league on that network, and was down 43% from last year. College basketball dominated the weekend, and the time change (couple with the fact the game was airing at 11:30 in Chicago anyway) may have hurt NBC as well.

The NHL on NBC has an average 1.2 overnight rating to this point in the season, down 8% from a 1.3 at this point last season. The NHL On NBC returns with Rangers-Penguins next Sunday at 12:30 PM ET.

NHL On NBC Overnights This Season
January 1 – Washington vs. Pittsburgh:
2.8
January 23 – Philadelphia vs. Chicago:
1.1
February 6 – Pittsburgh vs. Washington:
1.0
February 13 – Boston vs. Detroit:
0.9
February 20 – Regional Coverage*:
1.2
February 20 – Pittsburgh vs. Chicago*:
1.2
March 6 – Philadelphia vs. NY Rangers: 0.9
March 13 – Chicago vs. Washington: 0.9
Season-to-Date Average: 1.2

NHL on NBC Overnights for 2009-10 Season

Jan. 1, Philadelphia vs. Boston*: 2.6
Jan. 17, Chicago vs. Detroit:
0.8
Jan. 24, Pittsburgh vs. Philadelphia:
1.3
Jan. 31, Detroit vs. Pittsburgh:
1.2
Feb. 7, Pittsburgh vs. Washington:
1.3
Mar. 7, Detroit vs. Chicago:
1.2 
Mar. 14, Washington vs. Chicago:
1.0
Season-to-Date-Average: 1.3

 

About Steve Lepore
Contact me at stevemlepore@gmail.com

3 Responses to Hawks/Caps on NBC Down From Last Year, Even with Last Week

  1. E says:

    As long as NBC continues to show games at 12:30 et, the ratings will be below 1.0.

  2. Stephen says:

    Don’t worry about it, by next year, they’re probably be doing doubleheaders next year. Since the NFL and NBA will go in lockouts.

  3. Brendan says:

    How many games would are they gonna show on Hockey Day in America next year if they’re gonna have all those double headers?

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