NBC Down 25% For Flyers-Rangers

According to Sports Business Daily (reg. required), the NHL On NBC broadcast of the Philadelphia Flyers-New York Rangers blowout on Sunday drew an 0.9 overnight rating, tying a season low for the network. The numbers are down 25% from the comparable date last year (Detroit-Chicago, 3/7/10: 1.2) and down 10% from the comparable date in 2009 (Boston-NY Rangers, 3/8/09: 1.0). The telecast is also down 25% from the three-game regional split that was led by this very same match-up two weeks ago (PHI/NYR, DET/MIN, WSH/BUF, 2/20/11: 1.2) as well as the last edition of Game of the Week, which aired at 3:30 PM ET (Pittsburgh-Chicago, 2/20/11: 1.2).

This is the second time this season NBC has hit a sub-1.0 overnight rating, which the network had only done once to this point during the 2009-10 season. The NHL On NBC is averaging a 1.3 overnight rating so far this season through six weeks and seven telecasts, even with last year’s average through the comparable date in 2010, in which six telecasts through six weeks were averaging a 1.3 as well. A year-to-year comparison of the overnights up until now will follow the jump.

NHL On NBC Overnights This Season
January 1 – Washington vs. Pittsburgh:
2.8
January 23 – Philadelphia vs. Chicago:
1.1
February 6 – Pittsburgh vs. Washington:
1.0
February 13 – Boston vs. Detroit:
0.9
February 20 – Regional Coverage*:
1.2
February 20 – Pittsburgh vs. Chicago*:
1.2
March 6 – Philadelphia vs. NY Rangers: 0.9
Season-to-Date Average: 1.3

2010 NHL On NBC Overnights (Through 3/10/10)
January 1 – Philadelphia vs. Boston:
2.4
January 17 – Chicago vs. Detroit: 0.8
January 24 – Pittsburgh vs. Philadelphia: 1.3
January 31 – Detroit vs. Pittsburgh: 1.2
February 7 – Pittsburgh vs. Washington: 1.3
March 7 – Detroit vs. Chicago: 1.2
Season-to-Date Average: 1.3

About Steve Lepore
Contact me at stevemlepore@gmail.com

4 Responses to NBC Down 254 For Flyers-Rangers

  1. Kevin Schloemp says:

    I wonder if this will finally get NBC to see that they need to bring newer match-ups and doubleheaders to the NHL on NBC. I think the hardcore NHL fans are sick of seeing the same old match-ups every year. It is like NBC only thinks that the NHL is made up of 6 teams. I think there needs to be regional and doubleheader action on Sundays on NBC. Look at all of the great teams that are left out: Kings, Devils, Lightning, Stars, Predators, Sharks, Hurricanes, and Sabers. I wonder what the NHL is going to sell for their next TV contract? I hope that the Stanley Cup Final this year will be Tampa Bay versus Phoenix and that the conference finals are Tampa Bay versus New Jersey and Phoenix versus LA. Then we will really see what NBC Sports would do with that final.

    • Josh says:

      How about Montreal-Jersey and Vancouver-San Jose?

      That’s a fun little exercise: What matchups would be the *worst* for the NHL on US tv? Could anyone do worse than Ottawa-Anaheim in the finals a few years back?

  2. Kevin says:

    Any final numbers for the Regional games on HDIA?? I know the national HDIA game drew 1.9 million but how many watched the regional HDIA games??

  3. Colton says:

    The regional games got the same amount of viewers as the national game did.

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