TSN Announces Epic Tradecentre Plans, Will Have 30 People On-Air on Deadline Day

Toronto, ON (February 24, 2011) – It’s one of the biggest days on the NHL calendar and TSN has it covered from every possible angle, as Canada’s Sports Leader delivers the country’s most comprehensive coverage of NHL Trade Deadline Day during its marquee, multi-platform event, TRADECENTRE ’11.


TSN’s 10-hour flagship show, TRADECENTRE ’11, airs live nationally on Monday, Feb. 28 beginning at 8 a.m. ET. TRADECENTRE ’11 also streams live in its entirety online at TSN.ca, on the TRADECENTRE app for iPad and iPhone, and on the TSN MOBILE app for BlackBerry.


Fans across the country can also experience TSN’s all-encompassing TRADECENTRE ’11 coverage wherever they are by:

• Visiting TSN.ca for the latest trade news, opinion and analysis

• Downloading the brand-new TRADECENTRE app for iPad or the popular TRADECENTRE app for iPhone

• Getting the TSN MOBILE apps for iPhone and BlackBerry

• Following TSN’s hockey experts and Insiders on Twitter or joining the discussion on the TSN Fan Page on Facebook


Leading up to TRADECENTRE ’11, fans can get primed for the NHL trade deadline with a special 90-minute episode of THAT’S HOCKEY 2NITE on Sunday, Feb. 27 at 11:30 p.m. ET on TSN, featuring host Steve Kouleas and analyst Matthew Barnaby teeing up the decisive day.


Last year, TRADECENTRE ’10 proved to be appointment viewing for Canadians, as TSN’s live 10-hour show attracted more viewers than all other Canadian sports networks’ trade deadline day coverage combined. Overall, more than 2.6 million hockey fans tuned in at some point to TRADECENTRE ’10.


TSN has brought comprehensive day-long coverage of NHL Trade Deadline Day to fans since 2000.


TRADECENTRE ’11 Broadcast Team

Host James Duthie leads TSN’s TRADECENTRE ’11 team of hockey analysts, Insiders, former NHL players, coaches and general managers, reporters and correspondents – providing breaking news and instant analysis of each transaction, along with interviews with players, coaches and GMs. TSN’s correspondents are with each Canadian team to file live reports and deliver instant reaction for each trade.


The TRADECENTRE ’11 broadcast team is as follows:

• Host: James Duthie

• Trade Breaker Desk: Bob McKenzie, Darren Dreger and Gord Miller

• Instant Analysis Panel: Pierre McGuire, Ray Ferraro and Craig MacTavish

• Deadline Panel: Gino Reda and Steve Kouleas with Matthew Barnaby, Mike Johnson, Michael Peca and Aaron Ward

• Players in Play: Darren Dutchyshen and Darren Pang

• TSN Capologist: Craig Button

• TSN Remote Contributor: Keith Jones

• TSN The Reporters Panel: Dave Hodge with Sports Illustrated’s Michael Farber, Toronto Sun’s Steve Simmons and Globe and Mail’s Eric Duhatschek

• TradeCentre Live Blogger: Jay Onrait

• TSN Correspondents: Farhan Lalji, Ryan Rishaug, Jermain Franklin, Cory Woron, Brent Wallace, John Lu, Sheri Forde and Katherine Dolan


Immediately following TRADECENTRE ’11 on TSN, host Rod Smith recaps the day’s events with reaction from around the NHL on SPORTSCENTRE at 6 p.m. ET, while host Gino Reda moves over to the THAT’S HOCKEY desk to provide additional analysis, reaction and player interviews at 7 p.m. ET.


TRADECENTRE ’11 on iPad and iPhone

Fans can keep tabs on all the latest breaking trade news using the TRADECENTRE app for iPhone and – new this year – for iPad. Along with live streaming of TRADECENTRE ’11, the TRADECENTRE app features a live trade tracker and up-to-the-minute trade news and alerts. Fans using the TRADECENTRE app on their iPad can also get access to on-demand video clips and a Tweetbox – enabling fans to follow TSN’s hockey experts and Insiders on Twitter without having to leave the app.



Canada’s industry-leading sports website is the definitive destination for breaking trade news on NHL Trade Deadline Day. In addition to live streaming of TRADECENTRE ’11, TSN.ca once again presents its real-time trade tracker with updates on all the trades as they happen and live streaming audio of TRADECENTRE ’11 for fans with no online video access.


TSN’s Jay Onrait returns to the website with his sixth-annual, 10-hour TRADECENTRE ’11 blog, as he provides his unique perspective on all the wheeling and dealing from the comfort of his couch beginning at 8 a.m. ET. Onrait also joins TRADECENTRE ’11 throughout the day via Skype.


TSN.ca also features video interviews and analysis from TSN’s hockey experts and Insiders, plus interactive polls, YourCall message boards, and a Twitter feed featuring up-to-the-minute TRADECENTRE ’11 tweets from TSN personalities. Fans can join the conversation by using the #tsntradecentre hashtag on Twitter or by joining the TRADECENTRE ’11 Facebook chat.


Last year, TSN.ca recorded its fourth busiest day of all time with 12.8 million page views on NHL Trade Deadline Day – four times the website’s daily average. In total, TSN.ca registered 1.1 million unique visitors and 428,000 total video views with live streaming of TRADECENTRE ’10 accounting for more than 100,000 of those views.


To date, the top four busiest days in TSN.ca history have been on NHL Trade Deadline Day.

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