Could YouTube Show Live NHL Games?
February 22, 2011 2 Comments
From Jun Yang of Businessweek:
Feb. 23 (Bloomberg) — Google Inc.’s YouTube said it’s in talks with the National Basketball Association and the National Hockey League to broadcast live games, building on the popularity of cricket’s Indian Premier League last year.
YouTube aims to show more live sports in the second half of the year, said Gautam Anand, Google’s director of content partnerships for Asia Pacific, in an interview in Seoul yesterday. He declined to give details of the discussions with the NBA and NHL.
Adding live sports broadcasts may help YouTube expand revenue by keeping viewers on its site longer to woo more advertisers. YouTube’s contract to show cricket from the Indian Premier League, which gives the Google unit a share of ad revenue from games and the league’s website, brought in 55 million visits from more than 250 countries, Anand said.
“It’s fair to say that there will be a lot more appealing sports content you’ll see on YouTube,” Anand said. “We have ongoing conversations with pretty much everyone.”