Detroit Draws Well, Boston Audience Split on NBC Sunday

While Hockeytown tuned in en masse for the NBC telecast of Bruins-Red Wings on Sunday afternoon, the Boston market was more split up by another marquee game.

NBC Sports told Puck the Media that the 12:30 PM ET game scored a 7.3/16 in the Detroit market, leading all markets easily. This is nearly double the team’s mid-season average of 4.0 on FS Detroit, and the best rating the Detroit market has done on NBC since last year’s Stanley Cup Final rematch against the Penguins, which drew a 7.8 on January 31, 2010. It’s better than every other NBC game featuring the Red Wings last season, including a 5.6 for the April 7th game against Philadelphia, and a 5.9 for the March 7th game against Chicago.

Meanwhile, on a busy sports day in Beantown that featured the Celtics hosting the Miami Heat in NBA action on ABC in the city, the Boston market drew a 2.1/6. This is down from the team’s 2.7 season-to-date average on NESN. I don’t have any ratings from the Boston market from last season, but safe to say you can throw that 2.1 out the window due to the Celtics game.


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