VERSUS Hypes Ratings Success
February 10, 2011 Leave a comment
NEW YORK, N.Y. (February 10, 2011)—VERSUS, the exclusive cable television home of the National Hockey League (NHL), continues to see significant viewership growth for its exclusive NHL telecasts (no local blackouts) following the best All-Star Game in the network’s history.
The three post All-Star Weekend telecasts – Pittsburgh/NY Rangers on Feb. 1; NY Rangers/Detroit on Feb. 7; and Buffalo/Tampa Bay on Feb. 8 –averaged 437,000 viewers, up 45 percent compared to the season average prior to All-Star Weekend (302,000 viewers) and scored even stronger growth among key male demos: Men 18-49 (up 55 percent) and Men 25-54 (up 59 percent).
The three-game average of 437,000 viewers is 85 percent higher than the average of the three games at the same time last year (Minnesota/Dallas; NJ/Philadelphia; Detroit/St. Louis – 236,000 viewers) and 21 percent higher than the three-game average following the 2009 All-Star Weekend on VERSUS (Washington/Boston; Detroit/St. Louis; Washington/NJ – 361,000 viewers).
The Pittsburgh/NY Rangers telecast on Feb. 1 averaged 460,000 viewers and the NY Rangers/Detroit game on Feb. 7 averaged 534,000 viewers, making it the first time since ESPN aired NHL games in 2004 that two consecutive telecasts averaged more than 450,000 viewers on cable. The NY Rangers/Detroit game was also the third-most watched telecast this season on VERSUS.
INCREASED PROMOTION ON NBCUNIVERSAL: The NHL All-Star Game on VERSUS was the very first “cross-channel promotional priority” for the new NBCUniversal consisting of 20 channels and more than 40 websites. A “cross-channel priority” is a program or initiative that has been identified by John Miller, chairman of the NBCUniversal Marketing Council and head of The NBC Sports Agency, to receive broad promotion across NBCUniversal’s numerous platforms. Included in the cross-channel priority was promotion for VERSUS’ NHL telecasts on NBC Sports’ NHL coverage.
VERSUS, part of the NBC Sports Group, prides itself on super-serving passionate sports fans across all platforms (VERSUS.com, VERSUS on Demand and VERSUS HD). Now in more than 75 million homes, the network is the cable television home of the National Hockey League (NHL), IZOD IndyCar Series, Tour de France and Professional Bull Riders (PBR). VERSUS also airs NASCAR, NBA, UFC, college football and college basketball programming. The network is home to the best outdoor programming on television and airs original programs not available anywhere else, including The T.Ocho Show. VERSUS is distributed via cable systems and satellite operators throughout the United States.