Sunday’s NBC Local Numbers: Washington Down 38% From Last Year

Pittsburgh fans definitely got prepared for their Super Bowl Sunday by tuning into the Penguins early in big numbers on NBC, while ratings in Washington were well down from the big numbers the well-publicized “snowed in” game between the teams on the same network drew last year.

According to an NBC spokesman, the network drew an 11.1/20 rating in the Pittsburgh market for Sunday’s game between the Penguins and Capitals at 12:30 PM ET. Meanwhile, the Capitals fans watching in Washington market scored a 3.3/7, as well as a 2.0/5 in nearby Baltimore. While both markets did very good (and above their local cable averages this season) they are notably down from that oft-noted game on February 7, 2011.

That game drew a 12.4/22 in Pittsburgh (2011’s game down 11%), and a 5.3/10 in the Washington market (down 38%). Baltimore numbers from last year are unavailable.  This was also the case nationally, with numbers down 30% from the game between the teams last year.

The numbers were obviously down in both markets from the mammoth performance of the Winter Classic, which averaged a 32.4/47 in Pittsburgh and a 7.9/14 in Washington. Baltimore drew a 6.6/11 for that game.


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8 Responses to Sunday’s NBC Local Numbers: Washington Down 388 From Last Year

  1. On Frozen Blog says:

    The high numbers from last year could also be attributed to the fact that those that didn’t brave the elements to go to the game were buried under two feet of snow.

    Easier to stay inside and watch hockey than it is to shovel a driveway.

  2. Larry says:

    That doesn’t speak well and doesn’t account for the remaining country who didn’t care to watch. NHL better get that tv deal done fast and then run.

  3. Jason says:

    It didn’t help matters that Crosby’s hurt and that it was nearly 50 in DC on Sunday. When you’ve had a winter of below-average cold, the above-average need to be savored.

  4. Caps Nut says:

    In addition to the factors mentioned above, (warmer weather, lack of star-power, etc…) it was also the 3rd meeting of the season (in six and half weeks) for the two teams. Last year’s Super Bowl Sunday game was the second meeting of the season between the two teams and there wasn’t a four-part HBO Documentary surrounding the two teams either.

    Burnout of the two teams has to be a factor in this as well.

    • Josh says:

      I agree. And all of them have been national games this year, is that right?

      • Caps Nut says:

        Well it depends on if you count the NHL Network simulcasting the first matchup on December 23rd as national coverage. If so, then yes and two of them on NBC’s over the air.

        The fourth and final game on February 21st is the Versus Game of the Week.

  5. Colton says:

    The hardcore hockey fan knows that Crosby and Malkin weren’t playing and that this game wasn’t going to be that great. Washington by itself isn’t a top draw, especially when Ovechkin isn’t having a great season. Those things together would equal a flat or lower rating than usual.

    OT- Do you guys think that NBC might pickup all of the SCF games this year now that they are one with Versus? Especially if it’s top teams playing, like LA vs. PHI.

  6. kevin says:

    Washington isn’t a hockey market. It’s as simple as that. The national ratings are what they are…1.0-1.2..that isn’t going to change. It’s equivalent to the college basketball regular season. It is what it is….

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