St. Louis Moves Into Ratings Top 5, Isles Suffer Biggest Drop

From John Ourand of Sports Business Journal (reg. required), whom I thank greatly for the article:

At the halfway point of its season, the NHL’s local TV ratings in the United States are marked by the haves and the have-nots.

The biggest traditional U.S. hockey markets have seen strong growth and big audiences, but the sport still seems to be struggling on TV in the Sun Belt.

The Penguins sit comfortably atop the ratings.The Pittsburgh Penguins are drawing the biggest local TV audiences leaguewide, with an average of 105,000 homes watching the team’s games on FSN Pittsburgh through the All-Star break. The rest of the league’s leaders for ratings and viewership are mainly teams in cold-weather markets, including Boston, Chicago and Detroit.

Conversely, teams in warm-weather markets dominate the bottom of the NHL’s local TV chart. An average of 3,000 homes watch Panthers games on FS Florida, and an average of 6,000 homes watch Thrashers games on FS South and SportSouth.

After the jump, some more statistics. Note that in all figures, numbers for Nashville and Carolina were unavailable.

Top 5 (Average Rating):

1. Pittsburgh (FS Pittsburgh) – 9.0
2. Buffalo (MSG) – 6.5
3. Detroit (FS Detroit) – 4.0
4. St. Louis (FS Midwest) – 3.2
5. Boston (NESN) – 2.7

Top 5 (Viewership, HH)
1. Pittsburgh (FS Pittsburgh) – 105,000
2. Chicago (CSN Chicago) – 89,000
3. Detroit (FS Detroit) – 76,000
4. Boston (NESN) – 68,000
5. Philadelphia (CSN Philadelphia) – 63,000

Bottom 5 (Ratings)
1. Florida (FS Florida) – 0.19
2. Atlanta (SportSouth) – 0.26
3. NY Islanders (MSG Plus) – 0.3
4. Anaheim (Prime Ticket) – 0.38
5. Los Angeles (FS West) – 0.44

Bottom 5 (Viewership, HH)
1. Florida (FS Florida) – 3,000
2. Atlanta (SportSouth) – 6,000
3. Phoenix (FS Arizona) – 9,000
4. Columbus (FS Ohio) – 10,000
5. Tampa Bay (Sun Sports) – 14,000

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: