Here’s Your Final Ratings Roundup on All-Star Game

A few more notes from our pals at PIFeedback.com:

  • With an 0.66 rating among Adults 18-49, the game finished in a tie for 25th on cable that evening. It was #2 among sports programs on cable for the evening, behind the primetime coverage of the X Games on ESPN.
  • The game scored better than ESPN’s afternoon X Games coverage, their 10:00 PM ET NBA broadcast (Utah vs. Golden State), and everything on ESPN2 Sunday (bowling, women’s college basketball, Australian Open reruns).
  • The game was preceded by a rerun of NHL Overtime, which drew 166,000 viewers. That’s a series high for the typically low-rated late night hockey highlight show.
  • In the demos, the NHL scored an 0.9 among Men 18-34, an 0.9 among Men 18-49, and a 1.0 among Men 25-54. All three were better than ESPN’s NBA game and afternoon coverage of the X Games, while the Men 25-54 rating beat the primetime coverage of the final night of the X Games on ESPN.

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