Now You Can Tell the Devils They Suck In Their Arena, On an iPad

From Don Muret on Sports Business Journal:

The New Jersey Devils continue to build on a new social media center at Prudential Center, preparing to offer hockey fans access to iPads so they can stay connected with online friends and the team’s mobile website.

Devils Arena Entertainment, the team’s arena operator, invested “well into six figures” to build what project officials describe as a digital command center on the venue’s main concourse, with six desktops and six 50-inch high-definition televisions showing the team’s games, said Rich Krezwick, the group’s president.

Later this week, 20 iPads customized with the Devils’ application as well as apps from the NHL and other sports will be available to rent for $20 apiece at the center. IPad users must provide a valid credit card number and sign a short contract holding them liable for theft or any damage while the units are in their possession, Krezwick said.

The mobile computers, valued at $500 individually, contain filters preventing users from gaining access to inappropriate sites.

“People can access the Internet and go to their Facebook page after they have registered,” Krezwick said. “It is not a revenue idea but a social media service. It is a sophisticated way for us to stay in touch with our fans during the game.”

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